What does visualcapitalist.com track?
Before any consent, visualcapitalist.com loaded 9 tracking companies and set 22 advertising or analytics cookies.
That's more tracking companies than 91% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.visualcapitalist.com once and clicking nothing. How we scan
- Tracking companies
- 9
- Tracking cookies
- 22
- Third-party hosts
- 32
- Cookies in total
- 40
Consent banner
The page loaded consentmanager, a consent management platform. Everything below was recorded before anyone answered it. 9 tracking companies still loaded while it was unanswered.
Companies contacted before consent
5 of the 16 companies it contacted before consent were analytics companies.
- Raptive (AdThrive)10 requestsAdvertising
ads.adthrive.com, bd.raptivecdn.com, stormgate.production.raptive.com
- Google Ads6 requestsAdvertising
securepubads.g.doubleclick.net, pagead2.googlesyndication.com, ad.doubleclick.net
- X (Twitter)17 requestsSocial media
t.co, analytics.twitter.com, static.ads-twitter.com
- LinkedIn4 requestsSocial media
snap.licdn.com, px.ads.linkedin.com
- Google Analytics10 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- HubSpot5 requestsAnalytics
js.hs-scripts.com, js.hs-analytics.net, js.hs-banner.com, track.hubspot.com
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
- Apollo.io1 requestAnalytics
assets.apollo.io
- DebugBear1 requestAnalytics
cdn.debugbear.com
Other third parties (content delivery, consent, functional, unclassified)
- aplo-evnt.com2 requestsUnclassified
aplo-evnt.com
- voronoiapp.com1 requestUnclassified
about.voronoiapp.com
- Consentmanager5 requestsConsent banner
eu-us-cdn.consentmanager.net, eu-us.consentmanager.net
- Google18 requestsFunctional
fonts.gstatic.com, www.gstatic.com, www.google.com, fonts.googleapis.com
- WordPress.com3 requestsFunctional
stats.wp.com, pixel.wp.com
- Mailchimp1 requestFunctional
chimpstatic.com
- JW Player1 requestFunctional
cdn.jwplayer.com
Cookies set before consent
The longest-lived tracking cookie it set was guest_id, from X (Twitter), lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __hssc | Advertising | www.visualcapitalist.com | Under a day |
| __hssrc | Advertising | www.visualcapitalist.com | Session |
| __hstc | Advertising | www.visualcapitalist.com | 6 months |
| _gcl_au | Advertising | visualcapitalist.com | 3 months |
| bcookie | Advertising | linkedin.com (third party) | 12 months |
| guest_id | Advertising | twitter.com (third party) | 13 months |
| guest_id_ads | Advertising | twitter.com (third party) | 13 months |
| guest_id_marketing | Advertising | twitter.com (third party) | 13 months |
| hubspotutk | Advertising | www.visualcapitalist.com | 6 months |
| lidc | Advertising | linkedin.com (third party) | 1 day |
| muc_ads | Advertising | t.co (third party) | 13 months |
| personalization_id | Advertising | twitter.com (third party) | 13 months |
| tk_lr | Advertising | visualcapitalist.com | 12 months |
| tk_or | Advertising | visualcapitalist.com | 13 months |
| sbjs_current | Analytics | visualcapitalist.com | Session |
| sbjs_current_add | Analytics | visualcapitalist.com | Session |
| sbjs_first | Analytics | visualcapitalist.com | Session |
| sbjs_first_add | Analytics | visualcapitalist.com | Session |
| sbjs_migrations | Analytics | visualcapitalist.com | Session |
| sbjs_session | Analytics | visualcapitalist.com | Under a day |
| sbjs_udata | Analytics | visualcapitalist.com | Session |
| tk_r3d | Analytics | visualcapitalist.com | 3 days |
| _twpid | Unclassified | visualcapitalist.com | 13 months |
| _twsid | Unclassified | visualcapitalist.com | 13 months |
| socialsnap_viewed_8 | Unclassified | www.visualcapitalist.com | Session |
| __cf_bm | Functional | visualcapitalist.com | Under a day |
| __cf_bm | Functional | hs-scripts.com (third party) | Under a day |
| __cf_bm | Functional | about.voronoiapp.com (third party) | Under a day |
| __cf_bm | Functional | apollo.io (third party) | Under a day |
| __cf_bm | Functional | hs-analytics.net (third party) | Under a day |
| __cf_bm | Functional | hs-banner.com (third party) | Under a day |
| __cf_bm | Functional | twitter.com (third party) | Under a day |
| __cf_bm | Functional | t.co (third party) | Under a day |
| __cf_bm | Functional | linkedin.com (third party) | Under a day |
| __cf_bm | Functional | hubspot.com (third party) | Under a day |
| __cmpcccx86685 | Functional | visualcapitalist.com | 3 days |
| __cmpconsentx86685 | Functional | visualcapitalist.com | 3 days |
| cf_clearance | Functional | visualcapitalist.com | 12 months |
| li_gc | Functional | linkedin.com (third party) | 6 months |
| tk_ai | Functional | www.visualcapitalist.com | 12 months |
The page also wrote 9 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.