What is the tluid cookie?
This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange.
Our October 2026 scan found it on 4 sites (0% of the 2,450 we scanned), set before any consent.
- Purpose
- Advertising
- Belongs to
- TripleLift
- Set as
- Third-party (under another company's domain)
- Typical lifetime
- 3 months (vendor says: 3 months) — about what the vendor documents
Sites that set tluid before consent
The highest-ranked 4 of 4 sites.
- aternos.org19 tracking companies
- slate.com20 tracking companies
- dictionary.com35 tracking companies
- ynet.co.il23 tracking companies
Related cookies
Other cookies from TripleLift.
- optout5 sites
How to stop it
Declining non-essential cookies in a site's consent banner should stop tluid being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.