TripleLift

Advertising

TripleLift loaded on 23 sites in our October 2026 scan: 1% of the 2,450 most-visited sites we checked, before any visitor had given consent.

Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.

Its cookies typically last about 12 months. On 65% of the sites where it loaded, a consent banner was already present but hadn't been answered yet.

Often loaded alongside

Sites that load TripleLift most often also load Google Ads (96%), Magnite (87%), Google (78%), PubMatic (78%), and Google Analytics (70%).

The highest-ranked 23 of 23 sites.

Show 13 more sites

What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.