What is the vuid cookie?
This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id.
Our October 2026 scan found it on 12 sites (0% of the 2,450 we scanned), set before any consent.
- Purpose
- Analytics
- Belongs to
- Vimeo
- Set as
- First-party on 8% of sites, third-party on 92%
- Typical lifetime
- 13 months (vendor says: 1 minute)
Sites that set vuid before consent
The highest-ranked 12 of 12 sites.
- vimeo.com0 tracking companies
- pubmatic.com1 tracking company
- klaviyo.com4 tracking companies
- outbrain.com1 tracking company
- innovid.com3 tracking companies
- sfu.ca8 tracking companies
- island.io17 tracking companies
- archdaily.com4 tracking companies
- cadent.com1 tracking company
- optable.co5 tracking companies
Show 2 more sites
- foreignpolicy.com22 tracking companies
- powerschool.com1 tracking company
Related cookies
Other cookies from Vimeo.
- __cf_ob42 sites
How to stop it
Declining non-essential cookies in a site's consent banner should stop vuid being set on later visits. Blocking third-party cookies in your browser settings stops the third-party kind everywhere, and clearing cookies for a site removes any it already set.
Description from the Open Cookie Database (Apache 2.0).
Understanding this page
- How cookie lifetimes work, and why a 13-month _ga matters
What a cookie's "expires" field actually controls, why Google Analytics ships a 2-year default that many sites cut down to 13 months, and how Safari's 7-day cap on script-set cookies changes the picture.
- First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
- How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.