What does innovid.com track?
Before any consent, innovid.com loaded 3 tracking companies and set 2 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.innovid.com once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 2
- Third-party hosts
- 21
- Cookies in total
- 6
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
3 of the 11 companies it contacted before consent were analytics companies.
- Adobe34 requestsAnalytics
use.typekit.net, munchkin.marketo.net, 331-xpm-231.mktoresp.com
- Ahrefs1 requestAnalytics
analytics.ahrefs.com
- Google Analytics1 requestAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- mediaocean.com6 requestsUnclassified
info.mediaocean.com
- plyr.io1 requestUnclassified
cdn.plyr.io
- Civic Computing (Cookie Control)2 requestsConsent banner
cc.cdn.civiccomputing.com, apikeys.civiccomputing.com
- Vimeo33 requestsFunctional
arclight.vimeo.com, vod-adaptive-ak.vimeocdn.com, f.vimeocdn.com, player.vimeo.com
- Google10 requestsFunctional
fonts.gstatic.com, ajax.googleapis.com, fonts.googleapis.com
- Webflow32 requestsContent delivery
cdn.prod.website-files.com
- unpkg2 requestsContent delivery
unpkg.com
- Amazon Web Services1 requestContent delivery
d3e54v103j8qbb.cloudfront.net
Cookies set before consent
The longest-lived tracking cookie it set was _mkto_trk, from OneTrust, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _mkto_trk | Advertising | innovid.com | 13 months |
| vuid | Analytics | vimeo.com (third party) | 13 months |
| __cf_ob | Unclassified | player.vimeo.com (third party) | Session |
| __cf_bm | Functional | vimeo.com (third party) | Under a day |
| _cfuvid | Functional | innovid.com | Session |
| cf_clearance | Functional | vimeo.com (third party) | 12 months |
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.