What does automattic.com track?
Before any consent, automattic.com loaded 2 tracking companies and set 4 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 56% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading automattic.com once and clicking nothing. How we scan
- Tracking companies
- 2
- Tracking cookies
- 4
- Third-party hosts
- 12
- Cookies in total
- 9
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
2 of the 4 companies it contacted before consent were functional companies.
- Google Ads3 requestsAdvertising
googleads.g.doubleclick.net, static.doubleclick.net
- YouTube10 requestsSocial media
www.youtube.com, i.ytimg.com
Other third parties (content delivery, consent, functional, unclassified)
- WordPress.com13 requestsFunctional
pixel.wp.com, s0.wp.com, stats.wp.com, r-login.wordpress.com
- Google3 requestsFunctional
fonts.gstatic.com, www.google.com, jnn-pa.googleapis.com
Cookies set before consent
The longest-lived tracking cookie it set was __Secure-ROLLOUT_TOKEN, from YouTube, lasting about 6 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __Secure-ROLLOUT_TOKEN | Advertising | youtube.com (third party) | 6 months |
| VISITOR_INFO1_LIVE | Advertising | youtube.com (third party) | 6 months |
| VISITOR_PRIVACY_METADATA | Advertising | youtube.com (third party) | 6 months |
| tk_qs | Analytics | automattic.com | Under a day |
| __Secure-YNID | Functional | youtube.com (third party) | 6 months |
| country_code | Functional | automattic.com | Under a day |
| region | Functional | automattic.com | Under a day |
| tk_ai | Functional | automattic.com | 13 months |
| YSC | Functional | youtube.com (third party) | Session |
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.