What does chip.de track?
Before any consent, chip.de loaded 1 tracking company and set 1 advertising or analytics cookie.
That's fewer tracking companies than most sites we scanned: 75% of the 2,450 sites we checked loaded more. Among the 60 other .de sites we scanned, the typical one loaded 0 tracking companies — chip.de loaded more.
Scanned October 2, 2026 from Germany, loading www.chip.de once and clicking nothing. How we scan
- Tracking companies
- 1
- Tracking cookies
- 1
- Third-party hosts
- 9
- Cookies in total
- 6
Consent banner
The page loaded Sourcepoint, a consent management platform. Everything below was recorded before anyone answered it. 1 tracking company still loaded while it was unanswered.
Companies contacted before consent
6 of the 7 companies it contacted before consent were unclassified.
- Google Ads1 requestAdvertising
securepubads.g.doubleclick.net
Other third parties (content delivery, consent, functional, unclassified)
- greenvideo.io55 requestsUnclassified
media-api-prod.greenvideo.io, cdn.greenvideo.io, embeds.greenvideo.io
- burda-forward.de21 requestsUnclassified
quadro.burda-forward.de
- varify.io2 requestsUnclassified
app.varify.io
- bfops.io2 requestsUnclassified
lds.bf-lds-production.aws.bfops.io
- bf-ad.net1 requestUnclassified
a.bf-ad.net
- auth0.com1 requestUnclassified
cdn.auth0.com
Cookies set before consent
The longest-lived tracking cookie it set was sp, lasting about 12 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| sp | Analytics | chip.de | 12 months |
| _snow_id.8e04 | Unclassified | chip.de | Under a day |
| _snow_pv_id.8e04 | Unclassified | chip.de | Session |
| _snow_ses.8e04 | Unclassified | chip.de | Under a day |
| _sp_su | Unclassified | chip.de | 12 months |
| utag_main | Functional | chip.de | 12 months |
The page also wrote 5 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.