What does knowbe4.com track?
Before any consent, knowbe4.com loaded 3 tracking companies and set 0 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.knowbe4.com once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 0
- Third-party hosts
- 22
- Cookies in total
- 13
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
4 of the 7 companies it contacted before consent were functional companies.
- Google Ads1 requestAdvertising
www.googleadservices.com
- HubSpot20 requestsAnalytics
7052064.fs1.hubspotusercontent-na1.net, js.hs-banner.com, js.hubspot.com, cta-service-cms2.hubspot.com
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __q_state_KTxFyYLBFFokV7f6 | Unclassified | knowbe4.com | 13 months |
| __cf_bm | Functional | www.knowbe4.com | Under a day |
| __cf_bm | Functional | hubspotusercontent-na1.net (third party) | Under a day |
| __cf_bm | Functional | vimeo.com (third party) | Under a day |
| __cf_bm | Functional | usemessages.com (third party) | Under a day |
| __cf_bm | Functional | hs-banner.com (third party) | Under a day |
| __cf_bm | Functional | hsadspixel.net (third party) | Under a day |
| __cf_bm | Functional | hs-analytics.net (third party) | Under a day |
| __cf_bm | Functional | hubspot.com (third party) | Under a day |
| __cf_bm | Functional | hsforms.com (third party) | Under a day |
| __cf_bm | Functional | hs-sites.com (third party) | Under a day |
| __cf_bm | Functional | hsappstatic.net (third party) | Under a day |
| _cfuvid | Functional | www.knowbe4.com | Session |
The page also wrote 1 key to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.