What does lww.com track?
Before any consent, lww.com loaded 4 tracking companies and set 1 advertising or analytics cookie.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading lww.com/pages/default.aspx once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 1
- Third-party hosts
- 12
- Cookies in total
- 13
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 4 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 8 companies it contacted before consent were analytics companies.
- LinkedIn1 requestSocial media
snap.licdn.com
- Google Analytics3 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- Adobe3 requestsAnalytics
munchkin.marketo.net, 681-fhe-429.mktoresp.com
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was _mkto_trk, from OneTrust, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _mkto_trk | Advertising | lww.com | 13 months |
| EJP_AspState | Unclassified | lww.com | Session |
| EJP_JournalsLockCookie | Unclassified | lww.com | Under a day |
| EJP_SessionIdCookie | Unclassified | lww.com | Session |
| WSS_FullScreenMode | Unclassified | lww.com | Session |
| __cf_bm | Functional | lww.com | Under a day |
| _cfuvid | Functional | lww.com | Session |
| ApplicationGatewayAffinity | Functional | lww.com | Session |
| ApplicationGatewayAffinity | Functional | login.journals.lww.com | Session |
| ApplicationGatewayAffinityCORS | Functional | lww.com | Session |
| ApplicationGatewayAffinityCORS | Functional | login.journals.lww.com | Session |
| cf_clearance | Functional | lww.com | 12 months |
| OptanonConsent | Functional | lww.com | 12 months |
The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.