What does mercedes-benz.com track?
Before any consent, mercedes-benz.com loaded 1 tracking company and set 2 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 75% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading www.mercedes-benz.com/en once and clicking nothing. How we scan
- Tracking companies
- 1
- Tracking cookies
- 2
- Third-party hosts
- 6
- Cookies in total
- 5
Consent banner
The page loaded Usercentrics, a consent management platform. Everything below was recorded before anyone answered it. 1 tracking company still loaded while it was unanswered.
Companies contacted before consent
1 of the 2 companies it contacted before consent were analytics companies.
- Google Analytics3 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
Other third parties (content delivery, consent, functional, unclassified)
- Usercentrics19 requestsConsent banner
app.usercentrics.eu, api.usercentrics.eu, consent-api.service.consent.usercentrics.eu, uct.service.usercentrics.eu
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _ga | Analytics | mercedes-benz.com | 13 months |
| _ga_MJBL76H0FY | Analytics | mercedes-benz.com | 13 months |
| ak_bmsc | Functional | mercedes-benz.com | Under a day |
| ak_bmsc | Functional | oneweb.mercedes-benz.com | Under a day |
| bm_sv | Functional | mercedes-benz.com | Under a day |
The page also wrote 3 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.