What does mtv.com track?
Before any consent, mtv.com loaded 3 tracking companies and set 1 advertising or analytics cookie.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.mtv.de once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 1
- Third-party hosts
- 10
- Cookies in total
- 7
Consent banner
The page loaded IAB TCF (unidentified platform), a consent management platform. Everything below was recorded before anyone answered it. 3 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 7 companies it contacted before consent were analytics companies.
- New Relic15 requestsAnalytics
js-agent.newrelic.com, bam.nr-data.net
- Tealium2 requestsAnalytics
tags.tiqcdn.com
- Adobe1 requestAnalytics
dpm.demdex.net
Other third parties (content delivery, consent, functional, unclassified)
- paramount.tech10 requestsUnclassified
images.paramount.tech, 843b87b5-7729-4a62-8ea9-5a9de95b6b6b.dns-clientinfo.vtg.paramount.tech
- cbsivideo.com3 requestsUnclassified
doppler-config.cbsivideo.com
- Ketch7 requestsConsent banner
global.ketchcdn.com, cdn.ketchjs.com
- Paramount2 requestsContent delivery
cdn.privacy.paramount.com
Cookies set before consent
The longest-lived tracking cookie it set was _swb, from Demandbase, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _swb | Analytics | mtv.de | 13 months |
| OptanonConsent | Functional | www.mtv.de | 12 months |
| usprivacy | Functional | mtv.de | 30 days |
| utag_main | Functional | mtv.de | 12 months |
| _ketch_consent_v1_ | Necessary | mtv.de | 13 months |
| _swb_consent_ | Necessary | mtv.de | 7 days |
| us_privacy | Necessary | mtv.de | 30 days |
The page also wrote 8 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.