What does pluto.tv track?
Before any consent, pluto.tv loaded 0 tracking companies and set 1 advertising or analytics cookie.
Scanned October 2, 2026 from Germany, loading pluto.tv/gsa once and clicking nothing. How we scan
- Tracking companies
- 0
- Tracking cookies
- 1
- Third-party hosts
- 4
- Cookies in total
- 18
Consent banner
The page loaded IAB TCF (unidentified platform), a consent management platform. Everything below was recorded before anyone answered it.
Companies contacted before consent
1 of the 3 companies it contacted before consent were unclassified.
None.
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was _swb, from Demandbase, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _swb | Analytics | pluto.tv | 13 months |
| _uetmsdns | Unclassified | pluto.tv | 12 months |
| CBS_COM | Unclassified | pluto.tv | 12 months |
| CBS_RR | Unclassified | pluto.tv | 12 months |
| CBS_ST | Unclassified | pluto.tv | 12 months |
| ovvuid | Unclassified | pluto.tv | 3 months |
| pin_switch | Unclassified | pluto.tv | 12 months |
| ptv_client_dnt | Unclassified | pluto.tv | 12 months |
| ptv_device_id | Unclassified | pluto.tv | 13 months |
| ptv_drm_capabilities | Unclassified | pluto.tv | 12 months |
| ptv_jwt_refresh | Unclassified | pluto.tv | Session |
| ptv_returning_user | Unclassified | pluto.tv | 30 days |
| ptv_session_id | Unclassified | pluto.tv | Session |
| tn_vw | Unclassified | pluto.tv | Under a day |
| usprivacy | Functional | pluto.tv | 30 days |
| _ketch_consent_v1_ | Necessary | pluto.tv | 13 months |
| _swb_consent_ | Necessary | pluto.tv | 7 days |
| us_privacy | Necessary | pluto.tv | 30 days |
The page also wrote 6 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.