What does rei.com track?
Before any consent, rei.com loaded 3 tracking companies and set 14 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.rei.com once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 14
- Third-party hosts
- 12
- Cookies in total
- 50
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 3 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 8 companies it contacted before consent were analytics companies.
- Tealium5 requestsAnalytics
tags.tiqcdn.com
- Adobe3 requestsAnalytics
dpm.demdex.net, adobedc.demdex.net
- Datadog1 requestAnalytics
www.datadoghq-browser-agent.com
Other third parties (content delivery, consent, functional, unclassified)
- browser-intake-datadoghq.com14 requestsUnclassified
browser-intake-datadoghq.com
- techlab-cdn.com4 requestsUnclassified
p11.techlab-cdn.com
- algorecs.com1 requestUnclassified
recs.algorecs.com
- OneTrust6 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- HUMAN Security (PerimeterX)9 requestsFunctional
collector-px1wuigc7v.px-cloud.net, client.px-cloud.net, ift.px-cloud.net
Cookies set before consent
The longest-lived tracking cookie it set was AMCV_F0A65E09512D2C440A490D4D%40AdobeOrg, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| AMCV_F0A65E09512D2C440A490D4D%40AdobeOrg | Advertising | rei.com | 13 months |
| AMCVS_F0A65E09512D2C440A490D4D%40AdobeOrg | Advertising | rei.com | Session |
| demdex | Advertising | demdex.net (third party) | 6 months |
| mbox | Advertising | www.rei.com | 12 months |
| mbox | Advertising | rei.com | 13 months |
| s_ecid | Advertising | rei.com | 13 months |
| _dd_s | Analytics | www.rei.com | Under a day |
| mboxEdgeCluster | Analytics | rei.com | Under a day |
| s_cc | Analytics | rei.com | Session |
| s_invisit | Analytics | rei.com | Under a day |
| s_nr | Analytics | rei.com | 30 days |
| s_ppv | Analytics | rei.com | Session |
| s_tp | Analytics | rei.com | Session |
| s_vnum | Analytics | rei.com | 13 months |
| _px2 | Unclassified | rei.com | Under a day |
| akamai_session | Unclassified | rei.com | Session |
| cookie_policy | Unclassified | www.rei.com | 3 months |
| EdgeLocation | Unclassified | rei.com | 1 day |
| EdgeLocation | Unclassified | www.rei.com | 1 day |
| eu_region | Unclassified | www.rei.com | 3 months |
| ew_state | Unclassified | www.rei.com | 12 months |
| kndctr_F0A65E09512D2C440A490D4D_AdobeOrg_cluster | Unclassified | rei.com | Under a day |
| kndctr_F0A65E09512D2C440A490D4D_AdobeOrg… | Unclassified | rei.com | 13 months |
| PIM-SESSION-ID | Unclassified | rei.com | Session |
| REI_DEVICE_ID | Unclassified | www.rei.com | 12 months |
| REI_SSL_SESSION_ID | Unclassified | www.rei.com | 30 days |
| REI-Test-Segment | Unclassified | www.rei.com | 30 days |
| rr_rcs | Unclassified | rei.com | 12 months |
| s_ips | Unclassified | rei.com | Session |
| _abck | Functional | rei.com | 12 months |
| ak_bmsc | Functional | rei.com | Under a day |
| bm_sv | Functional | rei.com | Under a day |
| OptanonConsent | Functional | rei.com | 12 months |
| utag_main__pn | Functional | rei.com | Under a day |
| utag_main__prevpage | Functional | rei.com | Under a day |
| utag_main__prevtemp | Functional | rei.com | Under a day |
| utag_main__se | Functional | rei.com | Under a day |
| utag_main__sn | Functional | rei.com | 12 months |
| utag_main__ss | Functional | rei.com | Under a day |
| utag_main__st | Functional | rei.com | Under a day |
| utag_main_ses_id | Functional | rei.com | Under a day |
| utag_main_vapi_domain | Functional | rei.com | 12 months |
| _pxhd | Necessary | www.rei.com | Session |
| _pxvid | Necessary | rei.com | 12 months |
| bm_lso | Necessary | www.rei.com | 30 days |
| bm_mi | Necessary | rei.com | Under a day |
| bm_s | Necessary | rei.com | 31 days |
| bm_so | Necessary | rei.com | 1 day |
| bm_sz | Necessary | rei.com | Under a day |
| pxcts | Necessary | rei.com | Session |
The page also wrote 15 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.