What does sky.com track?
Before any consent, sky.com loaded 5 tracking companies and set 3 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.sky.com once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 3
- Third-party hosts
- 17
- Cookies in total
- 14
Consent banner
The page loaded Sourcepoint, a consent management platform. Everything below was recorded before anyone answered it. 5 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 11 companies it contacted before consent were analytics companies.
- Zeotap1 requestAdvertising
content.zeotap.com
- Adobe13 requestsAnalytics
assets.adobedtm.com
- Optimizely3 requestsAnalytics
cdn.optimizely.com, a2900460605.cdn.optimizely.com
- Branch2 requestsAnalytics
cdn.branch.io, api2.branch.io
- Google Analytics2 requestsAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- skyassets.com28 requestsUnclassified
static.skyassets.com
- monitoringsolutions.sky11 requestsUnclassified
digifaro-digital.uk.monitoringsolutions.sky
- dwin1.com1 requestUnclassified
www.dwin1.com
- Sourcepoint10 requestsConsent banner
cdn.privacy-mgmt.com
- LivePerson15 requestsFunctional
lpcdn.lpsnmedia.net, accdn.lpsnmedia.net, lo0.v.liveperson.net, lptag.liveperson.net
- unpkg2 requestsContent delivery
unpkg.com
Cookies set before consent
The longest-lived tracking cookie it set was uuid, from MediaMath, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| optimizelyEndUserId | Advertising | sky.com | 6 months |
| uuid | Advertising | sky.com | 13 months |
| optimizelySession | Analytics | sky.com | 6 months |
| _sp_su | Unclassified | sky.com | 12 months |
| _sp_v1_data | Unclassified | www.sky.com | 30 days |
| _sp_v1_p | Unclassified | www.sky.com | 30 days |
| _sp_v1_ss | Unclassified | www.sky.com | 30 days |
| countryAKA | Unclassified | sky.com | Session |
| LPSID-66659534 | Unclassified | sky.com | Session |
| LPVID | Unclassified | sky.com | 12 months |
| _abck | Functional | sky.com | 12 months |
| consentUUID | Functional | sky.com | 6 months |
| geo | Functional | sky.com | Session |
| bm_sz | Necessary | sky.com | Under a day |
The page also wrote 21 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.