What does united.com track?
Before any consent, united.com loaded 7 tracking companies and set 7 advertising or analytics cookies.
That's more tracking companies than 86% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.united.com/en/gb once and clicking nothing. How we scan
- Tracking companies
- 7
- Tracking cookies
- 7
- Third-party hosts
- 25
- Cookies in total
- 34
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
4 of the 11 companies it contacted before consent were analytics companies.
- Google Ads16 requestsAdvertising
pagead2.googlesyndication.com, ep2.adtrafficquality.google, ep1.adtrafficquality.google, 2d638fff4bef786ebad8dd2a88154ff8.safeframe.googlesyndication.com
- Amazon Advertising6 requestsAdvertising
c.amazon-adsystem.com, aax-eu.amazon-adsystem.com, config.aps.amazon-adsystem.com, web-banner.ads.aps.amazon-adsystem.com
- Confiant2 requestsAdvertising
cdn.confiant-integrations.net
- Quantum Metric41 requestsAnalytics
ingest.quantummetric.com, cdn.quantummetric.com
- Tealium9 requestsAnalytics
tags.tiqcdn.com
- Dynatrace8 requestsAnalytics
bf80269wzu.bf.dynatrace.com, js-cdn.dynatrace.com
- Optimizely2 requestsAnalytics
cdn.optimizely.com, logx.optimizely.com
Other third parties (content delivery, consent, functional, unclassified)
- liveperson.com1 requestUnclassified
static-assets.dev.fs.liveperson.com
- Securiti.ai9 requestsConsent banner
cdn-prod.securiti.ai, app.securiti.ai
- LivePerson12 requestsFunctional
lpcdn.lpsnmedia.net, lptag.liveperson.net, cdn.lpsnmedia.net, va.v.liveperson.net
- Akamai2 requestsContent delivery
s.go-mpulse.net, c.go-mpulse.net
Cookies set before consent
The longest-lived tracking cookie it set was rxVisitor, from Dynatrace, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| optimizelyEndUserId | Advertising | united.com | 6 months |
| dtCookie | Analytics | united.com | Session |
| dtPC | Analytics | united.com | Session |
| dtSa | Analytics | united.com | Session |
| optimizelySession | Analytics | united.com | 6 months |
| rxVisitor | Analytics | united.com | 13 months |
| rxvt | Analytics | united.com | Session |
| __privaci_cookie_consent_generated | Unclassified | united.com | 12 months |
| __privaci_cookie_consent_uuid | Unclassified | united.com | 12 months |
| __privaci_cookie_no_action | Unclassified | united.com | Under a day |
| _ucid | Unclassified | united.com | 12 months |
| 1pc_session | Unclassified | united.com | Session |
| akacd_ABdeployment | Unclassified | www.united.com | Session |
| akacd_NS_AB | Unclassified | www.united.com | Session |
| Locale | Unclassified | united.com | 12 months |
| LPSID-84608747 | Unclassified | united.com | Session |
| LPVID | Unclassified | united.com | 12 months |
| newHP | Unclassified | united.com | 12 months |
| optimizely_id | Unclassified | united.com | Session |
| PIM-SESSION-ID | Unclassified | united.com | Session |
| PROrigin | Unclassified | www.united.com | Session |
| QuantumMetricSessionID | Unclassified | united.com | Under a day |
| QuantumMetricUserID | Unclassified | united.com | 12 months |
| Session | Unclassified | united.com | Session |
| _abck | Functional | united.com | 12 months |
| ak_bmsc | Functional | united.com | Under a day |
| bm_sv | Functional | united.com | Under a day |
| RT | Functional | united.com | 7 days |
| utag_main | Functional | united.com | 12 months |
| __eoi | Necessary | united.com | 6 months |
| bm_lso | Necessary | www.united.com | 30 days |
| bm_s | Necessary | united.com | 31 days |
| bm_so | Necessary | united.com | 1 day |
| bm_sz | Necessary | united.com | Under a day |
The page also wrote 22 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.