What does walmart.com track?
Before any consent, walmart.com loaded 2 tracking companies and set 2 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 56% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading www.walmart.com once and clicking nothing. How we scan
- Tracking companies
- 2
- Tracking cookies
- 2
- Third-party hosts
- 12
- Cookies in total
- 33
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
3 of the 7 companies it contacted before consent were unclassified.
- Criteo2 requestsAdvertising
gum.criteo.com, gum.us.criteo.com
- Google Ads1 requestAdvertising
tpc.googlesyndication.com
Other third parties (content delivery, consent, functional, unclassified)
- walmartimages.com271 requestsUnclassified
i5.walmartimages.com
- wal.co2 requestsUnclassified
b.wal.co
- crcldu.com2 requestsUnclassified
crcldu.com
- HUMAN Security (PerimeterX)11 requestsFunctional
collector-pxu6b0qd2s.px-cloud.net, ift.px-cloud.net, client.px-cloud.net, fst-ec.perimeterx.net
- Google1 requestFunctional
fonts.googleapis.com
Cookies set before consent
The longest-lived tracking cookie it set was uid, from Adform, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| s | Advertising | i5.walmartimages.com (third party) | Session |
| uid | Advertising | criteo.com (third party) | 13 months |
| _astc | Unclassified | www.walmart.com | Session |
| _m | Unclassified | www.walmart.com | 2 months |
| _pxde | Unclassified | walmart.com | Under a day |
| _tap_path | Unclassified | b.www.walmart.com | Session |
| _tap-criteo | Unclassified | b.www.walmart.com | 14 days |
| abqme | Unclassified | www.walmart.com | 30 days |
| ACID | Unclassified | www.walmart.com | 12 months |
| adblocked | Unclassified | www.walmart.com | 7 days |
| akavpau_p2 | Unclassified | walmart.com | Session |
| akavpau_p2 | Unclassified | www.walmart.com | Session |
| akavpau_p5 | Unclassified | www.walmart.com | Session |
| b30msc | Unclassified | b.www.walmart.com | Under a day |
| bsc | Unclassified | b.www.walmart.com | Session |
| bstc | Unclassified | walmart.com | Under a day |
| btc | Unclassified | b.www.walmart.com | 13 months |
| doorwayId | Unclassified | walmart.com | Under a day |
| exp-ck | Unclassified | walmart.com | Under a day |
| hasACID | Unclassified | www.walmart.com | 12 months |
| isoLoc | Unclassified | www.walmart.com | Session |
| TS2a5e0c5c027 | Unclassified | www.walmart.com | Session |
| vtc | Unclassified | walmart.com | 13 months |
| xpa | Unclassified | walmart.com | Under a day |
| xpm | Unclassified | walmart.com | Under a day |
| xpth | Unclassified | walmart.com | Under a day |
| xptwg | Unclassified | walmart.com | Session |
| TS012768cf | Functional | www.walmart.com | Session |
| TS01a90220 | Functional | walmart.com | Session |
| _px3 | Necessary | walmart.com | Under a day |
| _pxhd | Necessary | www.walmart.com | 12 months |
| _pxvid | Necessary | walmart.com | 12 months |
| pxcts | Necessary | walmart.com | Session |
The page also wrote 7 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.