What does wistia.com track?
Before any consent, wistia.com loaded 3 tracking companies and set 2 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading wistia.com once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 2
- Third-party hosts
- 8
- Cookies in total
- 7
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
2 of the 4 companies it contacted before consent were analytics companies.
- Microsoft Advertising2 requestsAdvertising
bat.bing.com
- Google Analytics4 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- HubSpot3 requestsAnalytics
js.hubspot.com, js-na1.hs-scripts.com, track.hubspot.com
Other third parties (content delivery, consent, functional, unclassified)
- Amazon Web Services2 requestsContent delivery
d2iok8515ir7ba.cloudfront.net, d1wkvjvkgmsn1g.cloudfront.net
Cookies set before consent
The longest-lived tracking cookie it set was _sp_id.2b40, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _sp_id.2b40 | Analytics | wistia.com | 13 months |
| _sp_ses.2b40 | Analytics | wistia.com | Under a day |
| _ex-m-webinar_hosting_primary_cta | Unclassified | wistia.com | 13 months |
| _ex-m-webinar_hosting_primary_cta_tracking | Unclassified | wistia.com | 13 months |
| _w_session | Unclassified | wistia.com | 14 days |
| authenticity_token | Unclassified | app.wistia.com | Session |
| __cf_bm | Functional | hubspot.com (third party) | Under a day |
The page also wrote 3 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.