Skip to content
CookieTosser

Digital Analytics Program (DAP)

Analytics

Digital Analytics Program (DAP) loaded on 39 sites in our October 2026 scan: 2% of the 2,450 most-visited sites we checked, before any visitor had given consent.

Category: Analytics. A company can do several jobs; this is its main role on the pages we saw.

None of the sites where it loaded had a consent banner we could detect.

About Digital Analytics Program (DAP)

The Digital Analytics Program is a shared analytics service the U.S. General Services Administration runs for federal government websites, built on top of Google Analytics.

Its dap.digitalgov.gov script reports page views the same way Google Analytics would, aggregated into the public analytics.usa.gov dashboard rather than kept by any single agency.

The Digital Analytics Program publishes its own instructions for opting out of measurement on the federal sites that use it.

Often loaded alongside

Sites that load Digital Analytics Program (DAP) most often also load Google Analytics (100%), Google (51%), YouTube (38%), Google Ads (31%), and Crazy Egg (28%).

Domains it loads from

  • dap.digitalgov.gov

Sites that load Digital Analytics Program (DAP)

The highest-ranked 30 of 39 sites.

Show 20 more sites

Understanding this page