What does alltrails.com track?
Before any consent, alltrails.com loaded 5 tracking companies and set 2 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.alltrails.com once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 2
- Third-party hosts
- 17
- Cookies in total
- 3
Consent banner
The page loaded Osano, a consent management platform. Everything below was recorded before anyone answered it. 5 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 13 companies it contacted before consent were analytics companies.
- Meta1 requestSocial media
connect.facebook.net
- Google Analytics4 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- AppsFlyer3 requestsAnalytics
websdk.appsflyersdk.com, wa.appsflyersdk.com, wa.onelink.me
- Datadog1 requestAnalytics
www.datadoghq-browser-agent.com
- Amplitude1 requestAnalytics
cdn.amplitude.com
Other third parties (content delivery, consent, functional, unclassified)
- captcha-delivery.com6 requestsUnclassified
static.captcha-delivery.com, geo.captcha-delivery.com
- impactcdn.com1 requestUnclassified
utt.impactcdn.com
- ssqt.io1 requestUnclassified
fast.ssqt.io
- Osano1 requestConsent banner
cmp.osano.com
- Google2 requestsFunctional
accounts.google.com
- Bugsnag1 requestFunctional
sessions.bugsnag.com
- Braze1 requestFunctional
sdk.iad-03.braze.com
- Amazon Web Services37 requestsContent delivery
d27scpai1jcyi9.cloudfront.net
Cookies set before consent
The longest-lived tracking cookie it set was AMP_6ad463d0a0, from Amplitude, lasting about 12 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| AMP_6ad463d0a0 | Analytics | alltrails.com | 12 months |
| AMP_MKTG_6ad463d0a0 | Analytics | alltrails.com | 12 months |
| datadome | Necessary | alltrails.com | 12 months |
The page also wrote 19 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.