What does ancestry.com track?
Before any consent, ancestry.com loaded 5 tracking companies and set 2 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.ancestry.com once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 2
- Third-party hosts
- 8
- Cookies in total
- 16
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
4 of the 6 companies it contacted before consent were analytics companies.
- Google Ads1 requestAdvertising
pagead2.googlesyndication.com
- New Relic17 requestsAnalytics
js-agent.newrelic.com, bam.nr-data.net
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
- Google Analytics1 requestAnalytics
www.googletagmanager.com
- Adobe1 requestAnalytics
myfamilycominc.tt.omtrdc.net
Other third parties (content delivery, consent, functional, unclassified)
- ancestrycdn.com77 requestsUnclassified
cmsasset.ancestrycdn.com, www.ancestrycdn.com
Cookies set before consent
The longest-lived tracking cookie it set was mbox, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| mbox | Advertising | ancestry.com | 13 months |
| mboxEdgeCluster | Analytics | ancestry.com | Under a day |
| __cf_ob | Unclassified | www.ancestry.com | Session |
| an_s_split | Unclassified | ancestry.com | Session |
| an_split | Unclassified | ancestry.com | 12 months |
| ANCSESSIONID | Unclassified | ancestry.com | Session |
| ANCUUID | Unclassified | ancestry.com | 13 months |
| Cache-Key | Unclassified | www.ancestry.com | 13 months |
| OPTOUTMULTI | Unclassified | ancestry.com | 6 months |
| qsBucket | Unclassified | ancestry.com | 3 months |
| TI | Unclassified | ancestry.com | 13 months |
| VARS | Unclassified | ancestry.com | 13 months |
| __cf_bm | Functional | ancestry.com | Under a day |
| at_check | Functional | ancestry.com | Session |
| cf_clearance | Functional | ancestry.com | 12 months |
| JSESSIONID | Functional | nr-data.net (third party) | Session |
The page also wrote 5 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.