What does businesswire.com track?
Before any consent, businesswire.com loaded 6 tracking companies and set 9 advertising or analytics cookies.
That's more tracking companies than 83% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.businesswire.com once and clicking nothing. How we scan
- Tracking companies
- 6
- Tracking cookies
- 9
- Third-party hosts
- 23
- Cookies in total
- 25
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 6 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 8 companies it contacted before consent were analytics companies.
- Google Ads3 requestsAdvertising
ad.doubleclick.net, stats.g.doubleclick.net, www.google.de
- LinkedIn4 requestsSocial media
snap.licdn.com, px.ads.linkedin.com
- HubSpot11 requestsAnalytics
js.hs-scripts.com, js.hsadspixel.net, js.hs-analytics.net, js.usemessages.com
- New Relic8 requestsAnalytics
bam.nr-data.net, js-agent.newrelic.com
- Google Analytics6 requestsAnalytics
www.googletagmanager.com, region1.analytics.google.com
- Clearbit (HubSpot)1 requestAnalytics
tag.clearbitscripts.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __hssc | Advertising | businesswire.com | Under a day |
| __hssrc | Advertising | businesswire.com | Session |
| __hstc | Advertising | businesswire.com | 6 months |
| _gcl_au | Advertising | businesswire.com | 3 months |
| bcookie | Advertising | linkedin.com (third party) | 12 months |
| hubspotutk | Advertising | businesswire.com | 6 months |
| lidc | Advertising | linkedin.com (third party) | 1 day |
| _ga | Analytics | businesswire.com | 13 months |
| _ga_ZQWF70T3FK | Analytics | businesswire.com | 13 months |
| bw-ab-testing | Unclassified | www.businesswire.com | 12 months |
| __cf_bm | Functional | hs-scripts.com (third party) | Under a day |
| __cf_bm | Functional | hsadspixel.net (third party) | Under a day |
| __cf_bm | Functional | hs-analytics.net (third party) | Under a day |
| __cf_bm | Functional | hs-banner.com (third party) | Under a day |
| __cf_bm | Functional | usemessages.com (third party) | Under a day |
| __cf_bm | Functional | hubspot.com (third party) | Under a day |
| __cf_bm | Functional | linkedin.com (third party) | Under a day |
| __cf_bm | Functional | hsforms.com (third party) | Under a day |
| ak_bmsc | Functional | businesswire.com | Under a day |
| bm_sv | Functional | businesswire.com | Under a day |
| li_gc | Functional | linkedin.com (third party) | 6 months |
| OptanonConsent | Functional | businesswire.com | 12 months |
| bm_lso | Necessary | www.businesswire.com | 30 days |
| bm_s | Necessary | businesswire.com | 31 days |
| bm_so | Necessary | businesswire.com | 1 day |
The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.