What does cbssports.com track?
Before any consent, cbssports.com loaded 5 tracking companies and set 3 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.cbssports.com once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 3
- Third-party hosts
- 18
- Cookies in total
- 20
Consent banner
The page loaded Google Funding Choices, a consent management platform. Everything below was recorded before anyone answered it. 5 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 11 companies it contacted before consent were analytics companies.
- Confiant4 requestsAdvertising
cdn.confiant-integrations.net
- Google Ads3 requestsAdvertising
securepubads.g.doubleclick.net
- Adobe7 requestsAnalytics
sp.auth.adobe.com, entitlement.auth.adobe.com, api.auth.adobe.com
- Tealium4 requestsAnalytics
tags.tiqcdn.com
- Branch3 requestsAnalytics
cdn.branch.io, app.link, api2.branch.io
Other third parties (content delivery, consent, functional, unclassified)
- cbsistatic.com98 requestsUnclassified
sportshub.cbsistatic.com, cbssports.cbsistatic.com, sportsfly.cbsistatic.com
- cbsimg.net72 requestsUnclassified
sports.cbsimg.net
- cbsi.com3 requestsUnclassified
at.cbsi.com
- Ketch7 requestsConsent banner
global.ketchcdn.com, cdn.ketchjs.com
- Google1 requestFunctional
fundingchoicesmessages.google.com
- Paramount2 requestsContent delivery
cdn.privacy.paramount.com
Cookies set before consent
The longest-lived tracking cookie it set was pid, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| pid | Advertising | cbssports.com | 13 months |
| _s | Analytics | app.link (third party) | 12 months |
| _swb | Analytics | cbssports.com | 13 months |
| _BB.abStr | Unclassified | at.cbsi.com (third party) | Session |
| anon | Unclassified | cbssports.com | 13 months |
| client_type | Unclassified | www.cbssports.com | Session |
| client_version | Unclassified | www.cbssports.com | Session |
| fly_ab_uid | Unclassified | cbssports.com | Session |
| fly_device | Unclassified | cbssports.com | Session |
| fly_geo | Unclassified | cbssports.com | Session |
| fly_landingPath | Unclassified | cbssports.com | 12 months |
| randomGroup | Unclassified | cbssports.com | Session |
| userId | Unclassified | cbssports.com | 13 months |
| visitId | Unclassified | cbssports.com | Under a day |
| webVitalsGroup | Unclassified | www.cbssports.com | Session |
| usprivacy | Functional | cbssports.com | 30 days |
| utag_main | Functional | cbssports.com | 12 months |
| _ketch_consent_v1_ | Necessary | cbssports.com | 13 months |
| _swb_consent_ | Necessary | cbssports.com | 7 days |
| us_privacy | Necessary | cbssports.com | 30 days |
The page also wrote 16 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.