What does hootsuite.com track?
Before any consent, hootsuite.com loaded 7 tracking companies and set 25 advertising or analytics cookies.
That's more tracking companies than 86% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.hootsuite.com once and clicking nothing. How we scan
- Tracking companies
- 7
- Tracking cookies
- 25
- Third-party hosts
- 34
- Cookies in total
- 46
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 7 tracking companies still loaded while it was unanswered.
Companies contacted before consent
6 of the 18 companies it contacted before consent were analytics companies.
- Google Ads1 requestAdvertising
pagead2.googlesyndication.com
- FullStory7 requestsAnalytics
rs.fullstory.com, edge.fullstory.com
- Optimizely6 requestsAnalytics
logx.optimizely.com, cdn.optimizely.com, a4894383279964160.cdn.optimizely.com, cdn3.optimizely.com
- Google Analytics5 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- Pendo4 requestsAnalytics
data.eu.pendo.io, cdn.eu.pendo.io
- G22 requestsAnalytics
tracking-api.g2.com
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
Other third parties (content delivery, consent, functional, unclassified)
- userled.io11 requestsUnclassified
us.api.userled.io, us.assets.userled.io
- userledclient.io2 requestsUnclassified
sdk.userledclient.io
- impactcdn.com1 requestUnclassified
utt.impactcdn.com
- pxf.io1 requestUnclassified
hootsuite.pxf.io
- ojrq.net1 requestUnclassified
www.ojrq.net
- OneTrust11 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Qualified33 requestsFunctional
app.qualified.com, js.qualified.com, assets.qualified.com, messenger-assets.qualified.com
- Google9 requestsFunctional
fonts.gstatic.com, fonts.googleapis.com, www.google.com, www.gstatic.com
- Sentry4 requestsFunctional
o3805.ingest.us.sentry.io, o209747.ingest.us.sentry.io
- Contentful21 requestsContent delivery
images.ctfassets.net, assets.ctfassets.net
- Cloudflare1 requestContent delivery
cdnjs.cloudflare.com
Cookies set before consent
The longest-lived tracking cookie it set was brwsr, from LinkedIn, lasting about 12 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| brwsr | Advertising | pxf.io (third party) | 12 months |
| brwsr | Advertising | ojrq.net (third party) | 12 months |
| IR_gbd | Advertising | hootsuite.com | Session |
| IR_PI | Advertising | hootsuite.com | 12 months |
| irtps | Advertising | pxf.io (third party) | 1 day |
| optimizelyEndUserId | Advertising | hootsuite.com | 6 months |
| _oeu1790937854938r0.8861592955903238$… | Analytics | a4894383279964160.cdn.optimizely.com (third party) | 6 months |
| optimizelySession | Analytics | hootsuite.com | 6 months |
| utm_audience | Analytics | hootsuite.com | Session |
| utm_campaign | Analytics | hootsuite.com | Session |
| utm_campaign_type | Analytics | hootsuite.com | Session |
| utm_content | Analytics | hootsuite.com | Session |
| utm_content_type | Analytics | hootsuite.com | Session |
| utm_date | Analytics | hootsuite.com | Session |
| utm_email | Analytics | hootsuite.com | Session |
| utm_event | Analytics | hootsuite.com | Session |
| utm_funnel_stage | Analytics | hootsuite.com | Session |
| utm_medium | Analytics | hootsuite.com | Session |
| utm_partner | Analytics | hootsuite.com | Session |
| utm_paywall_name | Analytics | hootsuite.com | Session |
| utm_source | Analytics | hootsuite.com | Session |
| utm_target_region | Analytics | hootsuite.com | Session |
| utm_term | Analytics | hootsuite.com | Session |
| utm_vertical | Analytics | hootsuite.com | Session |
| utm_webinar | Analytics | hootsuite.com | Session |
| __aperture_sid | Unclassified | hootsuite.com | Session |
| __aperture_sid | Unclassified | api-services.hootsuite.com | Session |
| __aperture_sid | Unclassified | platform.hootsuite.com | Session |
| __q_state_LmwyCnUAijaU47fv | Unclassified | hootsuite.com | 13 months |
| _fs_sample_user | Unclassified | www.hootsuite.com | 3 months |
| fs_lua | Unclassified | hootsuite.com | Under a day |
| fs_uid | Unclassified | hootsuite.com | 12 months |
| ga_url_cookie | Unclassified | hootsuite.com | Session |
| impid | Unclassified | hootsuite.com | Session |
| IR_30662 | Unclassified | hootsuite.com | Session |
| irld | Unclassified | hootsuite.pxf.io (third party) | 6 months |
| Last_Associated_Campaign__c_session | Unclassified | hootsuite.com | Session |
| location | Unclassified | hootsuite.com | Session |
| pendoVisitorId | Unclassified | hootsuite.com | 30 days |
| performance_cookies_denied | Unclassified | www.hootsuite.com | Session |
| userled_consent | Unclassified | hootsuite.com | 13 months |
| userled_session_id | Unclassified | hootsuite.com | Under a day |
| userled_user_id | Unclassified | hootsuite.com | 13 months |
| __cf_bm | Functional | g2.com (third party) | Under a day |
| language | Functional | hootsuite.com | 12 months |
| OptanonConsent | Functional | hootsuite.com | 6 months |
The page also wrote 18 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.