What does iterable.com track?
Before any consent, iterable.com loaded 4 tracking companies and set 1 advertising or analytics cookie.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading iterable.com once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 1
- Third-party hosts
- 11
- Cookies in total
- 5
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
3 of the 6 companies it contacted before consent were analytics companies.
- Google Ads2 requestsAdvertising
pagead2.googlesyndication.com
- Adobe17 requestsAnalytics
use.typekit.net, p.typekit.net
- New Relic8 requestsAnalytics
bam.nr-data.net, js-agent.newrelic.com
- Google Analytics4 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was _swb, from Demandbase, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _swb | Analytics | iterable.com | 13 months |
| __cf_bm | Functional | go.iterable.com | Under a day |
| BIGipServerDc8ZwktSWl7Z8wiNCZkqgg | Functional | go.iterable.com | Session |
| _ketch_consent_v1_ | Necessary | iterable.com | 13 months |
| _swb_consent_ | Necessary | iterable.com | 7 days |
The page also wrote 7 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.