What does lenta.ru track?
Before any consent, lenta.ru loaded 9 tracking companies and set 48 advertising or analytics cookies.
That's more tracking companies than 91% of the 2,450 sites we scanned. Among the 99 other .ru sites we scanned, the typical one loaded 2 tracking companies — lenta.ru loaded more.
Scanned October 2, 2026 from Germany, loading lenta.ru once and clicking nothing. How we scan
- Tracking companies
- 9
- Tracking cookies
- 48
- Third-party hosts
- 48
- Cookies in total
- 81
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
20 of the 30 companies it contacted before consent were unclassified.
- Rambler113 requestsAdvertising
cs.rambler.ru, sync.rambler.ru, ssp01.rambler.ru, kraken.rambler.ru
- Between Digital6 requestsAdvertising
ads.betweendigital.com, lbs-ru1.ads.betweendigital.com
- BidSwitch4 requestsAdvertising
x.bidswitch.net
- AdRiver3 requestsAdvertising
ad.adriver.ru, ssp.adriver.ru
- Weborama2 requestsAdvertising
redirect.frontend.weborama.fr
- Yandex Metrica55 requestsAnalytics
mc.yandex.com, yandex.ru, mc.webvisor.org, mc.yandex.ru
- Mail.ru (VK)11 requestsAnalytics
top-fwz1.mail.ru, privacy-cs.mail.ru, ad.mail.ru
- Mediascope (TNS Counter)10 requestsAnalytics
www.tns-counter.ru
- Rambler Top1005 requestsAnalytics
st.top100.ru
Other third parties (content delivery, consent, functional, unclassified)
- sber.ru7 requestsUnclassified
id.sber.ru
- adhigh.net6 requestsUnclassified
px.adhigh.net
- gpm-ssp.ru5 requestsUnclassified
ads.gpm-ssp.ru
- sberbank.ru4 requestsUnclassified
visor.sberbank.ru
- sbrf.ru3 requestsUnclassified
ext.clickstream.sbrf.ru
- bumlam.com3 requestsUnclassified
sync.bumlam.com, hb.bumlam.com
- upravel.com3 requestsUnclassified
sync.upravel.com
- rambler-co.ru2 requestsUnclassified
sentry-saas.rambler-co.ru
- yadro.ru2 requestsUnclassified
counter.yadro.ru
- buzzoola.com2 requestsUnclassified
exchange.buzzoola.com
- digitaltarget.ru2 requestsUnclassified
dmg.digitaltarget.ru
- stbid.ru2 requestsUnclassified
4--000014846abf8a4c2f4b000143d36803--r.stbid.ru, 4--4678a6aa-9201-4961-a55e-0661a12c8eaa--a.stbid.ru
- aidata.io2 requestsUnclassified
x01.aidata.io
- liftdsp.com2 requestsUnclassified
pool.liftdsp.com
- ad-tech.ru1 requestUnclassified
profile.ad-tech.ru
- al-adtech.com1 requestUnclassified
ssp.al-adtech.com
- beeline.ru1 requestUnclassified
fcpe.beeline.ru
- mos.ru1 requestUnclassified
stats.mos.ru
- wi-fi.ru1 requestUnclassified
tms.dmp.wi-fi.ru
- 1dmp.io1 requestUnclassified
sync.1dmp.io
- Yandex18 requestsContent delivery
yastatic.net
Cookies set before consent
The longest-lived tracking cookie it set was cid, from Adform, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| bug | Advertising | betweendigital.com (third party) | 12 months |
| c | Advertising | bidswitch.net (third party) | 12 months |
| c | Advertising | pool.liftdsp.com (third party) | 12 months |
| cid | Advertising | adriver.ru (third party) | 13 months |
| dc | Advertising | betweendigital.com (third party) | 12 months |
| dc | Advertising | gpm-ssp.ru (third party) | 12 months |
| i | Advertising | yandex.ru (third party) | 13 months |
| i | Advertising | yandex.com (third party) | 13 months |
| i | Advertising | webvisor.org (third party) | 13 months |
| pi | Advertising | yandex.ru (third party) | 13 months |
| tuuid | Advertising | betweendigital.com (third party) | 12 months |
| tuuid | Advertising | bidswitch.net (third party) | 12 months |
| tuuid | Advertising | pool.liftdsp.com (third party) | 12 months |
| tuuid | Advertising | gpm-ssp.ru (third party) | 12 months |
| tuuid_lu | Advertising | bidswitch.net (third party) | 12 months |
| tuuid_lu | Advertising | pool.liftdsp.com (third party) | 12 months |
| ut | Advertising | betweendigital.com (third party) | 12 months |
| uuid | Advertising | buzzoola.com (third party) | 30 days |
| _yasc | Analytics | yandex.com (third party) | 13 months |
| _ym_d | Analytics | lenta.ru | 12 months |
| _ym_isad | Analytics | lenta.ru | 1 day |
| _ym_uid | Analytics | lenta.ru | 12 months |
| _ym_visorc | Analytics | lenta.ru | Under a day |
| AFFICHE_W | Analytics | weborama.fr (third party) | 13 months |
| bh | Analytics | yandex.ru (third party) | 13 months |
| bh | Analytics | webvisor.org (third party) | 13 months |
| bh | Analytics | yandex.com (third party) | 13 months |
| guid | Analytics | tns-counter.ru (third party) | 12 months |
| pu | Analytics | yandex.ru (third party) | 13 months |
| PVID | Analytics | top-fwz1.mail.ru (third party) | 12 months |
| sync_cookie_csrf | Analytics | mc.webvisor.org (third party) | Under a day |
| sync_cookie_csrf | Analytics | mc.yandex.com (third party) | Under a day |
| sync_cookie_csrf | Analytics | mc.yandex.ru (third party) | Under a day |
| sync_cookie_ok | Analytics | mc.yandex.com (third party) | 1 day |
| sync_cookie_ok | Analytics | mc.webvisor.org (third party) | 1 day |
| tmr_detect | Analytics | lenta.ru | 1 day |
| tmr_lvid | Analytics | lenta.ru | 11 months |
| tmr_lvidTS | Analytics | lenta.ru | 11 months |
| VID | Analytics | mail.ru (third party) | 12 months |
| yabs-sid | Analytics | mc.yandex.com (third party) | Session |
| yandexuid | Analytics | yandex.ru (third party) | 13 months |
| yandexuid | Analytics | yandex.com (third party) | 12 months |
| yandexuid | Analytics | webvisor.org (third party) | 13 months |
| yashr | Analytics | yandex.ru (third party) | 12 months |
| ymex | Analytics | yandex.com (third party) | 12 months |
| yuidss | Analytics | yandex.com (third party) | 12 months |
| yuidss | Analytics | webvisor.org (third party) | 13 months |
| yuidss | Analytics | yandex.ru (third party) | 13 months |
| __upin | Unclassified | aidata.io (third party) | 13 months |
| __upints | Unclassified | aidata.io (third party) | 13 months |
| _sa | Unclassified | lenta.ru | 12 months |
| _sv | Unclassified | lenta.ru | 30 days |
| _sv | Unclassified | sberbank.ru (third party) | 12 months |
| aa-6457 | Unclassified | lenta.ru | 30 days |
| ab-5966 | Unclassified | lenta.ru | 30 days |
| adtech_uid | Unclassified | lenta.ru | 12 months |
| btw_sync | Unclassified | adhigh.net (third party) | 12 months |
| bug | Unclassified | gpm-ssp.ru (third party) | 12 months |
| domain_sid | Unclassified | lenta.ru | 7 days |
| gi_u | Unclassified | adhigh.net (third party) | 12 months |
| gpmhub_sync | Unclassified | adhigh.net (third party) | 12 months |
| lenta_user_city | Unclassified | lenta.ru | Under a day |
| lid | Unclassified | lenta.ru | 13 months |
| lids | Unclassified | lenta.ru | Under a day |
| livin | Unclassified | x01.aidata.io (third party) | 3 days |
| mos_id | Unclassified | mos.ru (third party) | 13 months |
| session_tptc | Unclassified | upravel.com (third party) | Under a day |
| sts | Unclassified | profile.ad-tech.ru (third party) | 30 days |
| suuid3 | Unclassified | bumlam.com (third party) | 13 months |
| t3_sid_7731951 | Unclassified | lenta.ru | 12 months |
| t3_sid_80674 | Unclassified | lenta.ru | 12 months |
| top100_id | Unclassified | lenta.ru | 12 months |
| unity_pause_sso | Unclassified | lenta.ru | 7 days |
| unity_track | Unclassified | lenta.ru | Under a day |
| user_id | Unclassified | upravel.com (third party) | 13 months |
| ut | Unclassified | gpm-ssp.ru (third party) | 12 months |
| viuserid | Unclassified | dmg.digitaltarget.ru (third party) | 13 months |
| receive-cookie-deprecation | Functional | yandex.com (third party) | 12 months |
| ss | Functional | betweendigital.com (third party) | 12 months |
| ss | Functional | gpm-ssp.ru (third party) | 12 months |
| TS019f4456 | Functional | id.sber.ru (third party) | Session |
The page also wrote 21 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.