What does next.co.uk track?
Before any consent, next.co.uk loaded 2 tracking companies and set 0 advertising or analytics cookies.
That's fewer tracking companies than most sites we scanned: 56% of the 2,450 sites we checked loaded more.
Scanned October 2, 2026 from Germany, loading www.next.co.uk once and clicking nothing. How we scan
- Tracking companies
- 2
- Tracking cookies
- 0
- Third-party hosts
- 11
- Cookies in total
- 26
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 2 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 6 companies it contacted before consent were unclassified.
- Google Ads1 requestAdvertising
ade.googlesyndication.com
- Google Analytics4 requestsAnalytics
region1.google-analytics.com, www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- platform.next43 requestsUnclassified
cms.platform.next, static.platform.next
- queue-it.net4 requestsUnclassified
static.queue-it.net, assets.queue-it.net, next.queue-it.net
- usablenet.com2 requestsUnclassified
a42cdn.usablenet.com
- OneTrust11 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
Cookies set before consent
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _br_seg_id | Unclassified | www.next.co.uk | Session |
| ABPersistent_www.next.co.uk | Unclassified | next.co.uk | 30 days |
| ABSession_www.next.co.uk | Unclassified | next.co.uk | Session |
| akaas_MEGANAV_2022_PD | Unclassified | www.next.co.uk | Session |
| akacd_prod-next-uk | Unclassified | www.next.co.uk | Session |
| IdentityReqParams | Unclassified | next.co.uk | 7 days |
| Next | Unclassified | www.next.co.uk | Session |
| NextDeviceType | Unclassified | www.next.co.uk | Under a day |
| NextVisitor | Unclassified | www.next.co.uk | 12 months |
| Queue-it-fce792cc-d428-4fc7-b133-a544fe9380d9 | Unclassified | next.queue-it.net (third party) | Under a day |
| QueueITAccepted-SDFrts345E-V3_nextmainsite | Unclassified | www.next.co.uk | Under a day |
| RPId | Unclassified | www.next.co.uk | 30 days |
| x-Next | Unclassified | www.next.co.uk | Session |
| x-next-persona | Unclassified | next.co.uk | 30 days |
| x-next-realm-entrypoint | Unclassified | www.next.co.uk | Under a day |
| x-NextVisitor | Unclassified | www.next.co.uk | 12 months |
| xnpe_2917bfb4-eed8-11eb-9277-ca5aec699482 | Unclassified | api.e.next.co.uk | 13 months |
| _abck | Functional | next.co.uk | 12 months |
| ak_bmsc | Functional | next.co.uk | Under a day |
| ASP.NET_SessionId | Functional | www.next.co.uk | Session |
| NSC_JOr0r4qxcygfihjdndm0mqcyi5ofmeq | Functional | www.next.co.uk | Session |
| OptanonConsent | Functional | next.co.uk | 6 months |
| bm_lso | Necessary | www.next.co.uk | 30 days |
| bm_s | Necessary | next.co.uk | 31 days |
| bm_so | Necessary | next.co.uk | 1 day |
| bm_sz | Necessary | next.co.uk | Under a day |
The page also wrote 5 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.