What does nj.gov track?
Before any consent, nj.gov loaded 4 tracking companies and set 11 advertising or analytics cookies.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading nj.gov once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 11
- Third-party hosts
- 18
- Cookies in total
- 20
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
2 of the 6 companies it contacted before consent were analytics companies.
- Google Ads3 requestsAdvertising
ad.doubleclick.net, stats.g.doubleclick.net, www.google.de
- Meta3 requestsSocial media
connect.facebook.net, www.facebook.com
- Google Analytics41 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com, region1.analytics.google.com
- Siteimprove2 requestsAnalytics
siteimproveanalytics.com, 6291948.global.r2.siteimproveanalytics.io
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _fbp | Advertising | nj.gov | 3 months |
| _gcl_au | Advertising | nj.gov | 3 months |
| _ga | Analytics | nj.gov | 13 months |
| _ga_0293WS5TBB | Analytics | nj.gov | 13 months |
| _ga_6KHKTBYZR6 | Analytics | nj.gov | 13 months |
| _ga_FLNQL9YJD1 | Analytics | nj.gov | 13 months |
| _ga_HCNHMWD5TF | Analytics | nj.gov | 13 months |
| _ga_HLYGQPQTPJ | Analytics | nj.gov | 13 months |
| _ga_HTW9MER90K | Analytics | nj.gov | 13 months |
| _ga_TMR01P7384 | Analytics | nj.gov | 13 months |
| nmstat | Analytics | nj.gov | 13 months |
| BIGipServer~SONJ~SONJ-HUB-LIBERTY-PROD-HTTP-POOL | Functional | nj.gov | Session |
| incap_ses_1018_2323150 | Functional | nj.gov | Session |
| incap_ses_2214_1909031 | Functional | nj.gov | Session |
| nlbi_1909031_1756406 | Functional | nj.gov | Session |
| nlbi_1909031_2147483392 | Functional | nj.gov | Session |
| nlbi_2323150_2147483392 | Functional | nj.gov | Session |
| nlbi_2323150_2181113 | Functional | nj.gov | Session |
| visid_incap_1909031 | Functional | nj.gov | 12 months |
| visid_incap_2323150 | Functional | nj.gov | 12 months |
The page also wrote 4 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.