What does nytimes.com track?
Before any consent, nytimes.com loaded 6 tracking companies and set 11 advertising or analytics cookies.
That's more tracking companies than 83% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.nytimes.com once and clicking nothing. How we scan
- Tracking companies
- 6
- Tracking cookies
- 11
- Third-party hosts
- 17
- Cookies in total
- 29
Consent banner
The page loaded IAB TCF (unidentified platform), a consent management platform. Everything below was recorded before anyone answered it. 6 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 8 companies it contacted before consent were advertising companies.
- Media.net5 requestsAdvertising
warp.media.net, hbx.media.net, cs.media.net, c21lg-d.media.net
- Google Ads3 requestsAdvertising
pagead2.googlesyndication.com
- Amazon Advertising3 requestsAdvertising
c.amazon-adsystem.com, config.aps.amazon-adsystem.com
- GeoEdge2 requestsAdvertising
rumcdn.geoedge.be
- Datadog1 requestAnalytics
www.datadoghq-browser-agent.com
- Google Analytics1 requestAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- nyt.com80 requestsUnclassified
static01.nyt.com, g1.nyt.com, vp.nyt.com, a1.nyt.com
- Google9 requestsFunctional
www.gstatic.com, pay.google.com
Cookies set before consent
The longest-lived tracking cookie it set was NID, from Google, lasting about 6 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| data-bs-r | Advertising | media.net (third party) | Under a day |
| data-co-r | Advertising | media.net (third party) | Under a day |
| data-di-r | Advertising | media.net (third party) | Under a day |
| data-lr-r | Advertising | media.net (third party) | Under a day |
| data-p-r | Advertising | media.net (third party) | Under a day |
| data-rbh-r | Advertising | media.net (third party) | Under a day |
| data-rk-r | Advertising | media.net (third party) | Under a day |
| data-rym-r | Advertising | media.net (third party) | Under a day |
| data-ttd-r | Advertising | media.net (third party) | Under a day |
| NID | Advertising | google.com (third party) | 6 months |
| visitor-id | Advertising | media.net (third party) | 4 months |
| _dd_s_v2 | Unclassified | www.nytimes.com | 12 months |
| et-ppvid | Unclassified | et.nytimes.com | 1 day |
| gpp-string | Unclassified | nytimes.com | 13 months |
| jkidd-p | Unclassified | a.nytimes.com | 12 months |
| jkidd-s | Unclassified | a.nytimes.com | Session |
| nyt-a | Unclassified | nytimes.com | 12 months |
| nyt-b-sid | Unclassified | nytimes.com | Under a day |
| nyt-gdpr | Unclassified | nytimes.com | Under a day |
| nyt-geo | Unclassified | nytimes.com | Under a day |
| nyt-jkidd | Unclassified | nytimes.com | 12 months |
| nyt-purr | Unclassified | nytimes.com | 12 months |
| nyt-traceid | Unclassified | nytimes.com | Session |
| nyt.et.dd | Unclassified | nytimes.com | Under a day |
| purr-cache | Unclassified | nytimes.com | 13 months |
| purr-pref-agent | Unclassified | nytimes.com | 13 months |
| sessionActive | Unclassified | et.nytimes.com | Under a day |
| sessionIndex | Unclassified | et.nytimes.com | 12 months |
| datadome | Necessary | www.nytimes.com | 12 months |
The page also wrote 8 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.