What does pearson.com track?
Before any consent, pearson.com loaded 5 tracking companies and set 0 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.pearson.com once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 0
- Third-party hosts
- 15
- Cookies in total
- 8
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 5 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 9 companies it contacted before consent were analytics companies.
- Google Ads4 requestsAdvertising
pagead2.googlesyndication.com
- YouTube1 requestSocial media
img.youtube.com
- Google Analytics11 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- New Relic9 requestsAnalytics
bam.nr-data.net, js-agent.newrelic.com
- HubSpot1 requestAnalytics
js.hsforms.net
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| geotargetsite | Unclassified | pearson.com | 1 day |
| PIM-SESSION-ID | Unclassified | pearson.com | Session |
| __cf_bm | Functional | hsforms.net (third party) | Under a day |
| _abck | Functional | pearson.com | 12 months |
| AWSALB | Functional | www.pearson.com | 7 days |
| AWSALBCORS | Functional | www.pearson.com | 7 days |
| OptanonConsent | Functional | pearson.com | 12 months |
| bm_sz | Necessary | pearson.com | Under a day |
The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.