What does premierleague.com track?
Before any consent, premierleague.com loaded 7 tracking companies and set 7 advertising or analytics cookies.
That's more tracking companies than 86% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.premierleague.com/en once and clicking nothing. How we scan
- Tracking companies
- 7
- Tracking cookies
- 7
- Third-party hosts
- 31
- Cookies in total
- 12
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 7 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 14 companies it contacted before consent were analytics companies.
- Google Ads18 requestsAdvertising
pagead2.googlesyndication.com, securepubads.g.doubleclick.net, ade.googlesyndication.com
- X (Twitter)3 requestsSocial media
platform.twitter.com, syndication.twitter.com
- Meta1 requestSocial media
www.instagram.com
- Google Analytics8 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- Optimizely6 requestsAnalytics
cdn.optimizely.com, a5530288147660800.cdn.optimizely.com, logx.optimizely.com
- Chartbeat4 requestsAnalytics
static.chartbeat.com, ping.chartbeat.net
- Adobe2 requestsAnalytics
assets.adobedtm.com
Other third parties (content delivery, consent, functional, unclassified)
- pulselive.com71 requestsUnclassified
resources.premierleague.pulselive.com, sdp-prem-prod.premier-league-prod.pulselive.com, translations.premier-league-prod.pulselive.com
- premierleaguedigital.com33 requestsUnclassified
cdn.verticalvideo.premierleaguedigital.com
- clipro.tv11 requestsUnclassified
blazesdk-prod-cdn.clipro.tv, blaze2-audit.clipro.tv, blaze-audit.clipro.tv, blazesdk-prod-cdn-fd.clipro.tv
- mvp.fan4 requestsUnclassified
sdk.mvp.fan
- OneTrust17 requestsConsent banner
cdn-ukwest.onetrust.com, geolocation.onetrust.com
- Google6 requestsFunctional
imasdk.googleapis.com, firebaseinstallations.googleapis.com, fonts.googleapis.com, fonts.gstatic.com
- Sentry1 requestFunctional
o4504101252104192.ingest.us.sentry.io
Cookies set before consent
The longest-lived tracking cookie it set was _cb, from Chartbeat, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| optimizelyEndUserId | Advertising | premierleague.com | 6 months |
| _cb | Analytics | premierleague.com | 13 months |
| _cb_svref | Analytics | premierleague.com | Under a day |
| _chartbeat2 | Analytics | premierleague.com | 13 months |
| _oeu1790938642243r0.11631820201380028$… | Analytics | a5530288147660800.cdn.optimizely.com (third party) | 6 months |
| optimizelySession | Analytics | premierleague.com | 6 months |
| s_nr | Analytics | premierleague.com | Under a day |
| pl_guest_id | Unclassified | www.premierleague.com | Session |
| req_language | Unclassified | premierleague.com | 30 days |
| user_id | Unclassified | premierleague.com | 30 days |
| __cf_bm | Functional | twitter.com (third party) | Under a day |
| OptanonConsent | Functional | premierleague.com | 30 days |
The page also wrote 21 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.