What does pwc.com track?
Before any consent, pwc.com loaded 5 tracking companies and set 4 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.pwc.com/gx/en.html once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 4
- Third-party hosts
- 14
- Cookies in total
- 10
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 5 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 7 companies it contacted before consent were advertising companies.
- The Trade Desk5 requestsAdvertising
js.adsrvr.org, insight.adsrvr.org, match.adsrvr.org
- Google Ads4 requestsAdvertising
ad.doubleclick.net, 15112282.fls.doubleclick.net
- Samba TV3 requestsAdvertising
pixel.mtrcs.samba.tv, tag.mtrcs.samba.tv
- Adobe9 requestsAnalytics
assets.adobedtm.com, dpm.demdex.net
- Google Analytics1 requestAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was sambapxid, from Samba TV, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _gcl_au | Advertising | pwc.com | 3 months |
| sambapxid | Advertising | pixel.mtrcs.samba.tv (third party) | 13 months |
| TDCPM | Advertising | adsrvr.org (third party) | 12 months |
| TDID | Advertising | adsrvr.org (third party) | 12 months |
| ak_bmsc | Functional | pwc.com | Under a day |
| OptanonConsent | Functional | www.pwc.com | 12 months |
| test_cookie | Functional | doubleclick.net (third party) | Under a day |
| bm_lso | Necessary | www.pwc.com | 30 days |
| bm_s | Necessary | pwc.com | 31 days |
| bm_so | Necessary | pwc.com | 1 day |
The page also wrote 1 key to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.