What does qz.com track?
Before any consent, qz.com loaded 6 tracking companies and set 5 advertising or analytics cookies.
That's more tracking companies than 83% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading qz.com once and clicking nothing. How we scan
- Tracking companies
- 6
- Tracking cookies
- 5
- Third-party hosts
- 29
- Cookies in total
- 11
Consent banner
The page loaded Google Funding Choices, a consent management platform. Everything below was recorded before anyone answered it. 6 tracking companies still loaded while it was unanswered.
Companies contacted before consent
3 of the 12 companies it contacted before consent were advertising companies.
- Google Ads8 requestsAdvertising
securepubads.g.doubleclick.net, pagead2.googlesyndication.com, ad.doubleclick.net, www.google.de
- Amazon Advertising6 requestsAdvertising
c.amazon-adsystem.com, aax-eu.amazon-adsystem.com, config.aps.amazon-adsystem.com, web-banner.ads.aps.amazon-adsystem.com
- ID52 requestsAdvertising
cdn.id5-sync.com, api.id5-sync.com
- Meta3 requestsSocial media
connect.facebook.net, www.facebook.com
- Google Analytics3 requestsAnalytics
www.googletagmanager.com, region1.analytics.google.com
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
Other third parties (content delivery, consent, functional, unclassified)
- ay.delivery7 requestsUnclassified
y54f5ku6etsma2cwk.ay.delivery, event.ay.delivery
- webcontentassessor.com1 requestUnclassified
scripts.webcontentassessor.com
- sitemana.com1 requestUnclassified
p.sitemana.com
- Sourcepoint3 requestsConsent banner
launchpad.privacymanager.io, launchpad-wrapper.privacymanager.io, geo.privacymanager.io
- Google16 requestsFunctional
fundingchoicesmessages.google.com, fonts.gstatic.com, www.google.com, fonts.googleapis.com
- Amazon Web Services1 requestContent delivery
jsma.s3.us-west-2.amazonaws.com
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _fbp | Advertising | qz.com | 3 months |
| _gcl_au | Advertising | qz.com | 3 months |
| _ga | Analytics | qz.com | 13 months |
| _ga_TPJVE1JFDC | Analytics | qz.com | 13 months |
| FCCDCF | Analytics | qz.com | 13 months |
| _cohort | Unclassified | qz.com | 12 months |
| manaviews | Unclassified | qz.com | 12 months |
| qz_asn | Unclassified | qz.com | Under a day |
| SPLIT_TEST_NAME_COOKIE | Unclassified | qz.com | 13 months |
| TARGETING_KEY_COOKIE | Unclassified | qz.com | 13 months |
| cf_clearance | Functional | qz.com | 12 months |
The page also wrote 6 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.