What does rakuten.com track?
Before any consent, rakuten.com loaded 3 tracking companies and set 3 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.rakuten.com/geogating/sorry?old= once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 3
- Third-party hosts
- 8
- Cookies in total
- 15
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
2 of the 7 companies it contacted before consent were unclassified.
- Google Ads1 requestAdvertising
ampcid.google.de
- Meta2 requestsSocial media
connect.facebook.net
- Google Analytics1 requestAnalytics
www.google-analytics.com
Other third parties (content delivery, consent, functional, unclassified)
- ebates.com1 requestUnclassified
static.ebates.com
- ecbsn.com1 requestUnclassified
events.engager.ecbsn.com
- Schema App3 requestsFunctional
cdn.schemaapp.com, data.schemaapp.com
- Google1 requestFunctional
ampcid.google.com
Cookies set before consent
The longest-lived tracking cookie it set was ajs_anonymous_id, from Trustpilot, lasting about 12 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| ajs_anonymous_id | Analytics | www.rakuten.com | 12 months |
| ajs_anonymous_id | Analytics | rakuten.com | 12 months |
| AMP_TOKEN | Analytics | rakuten.com | Under a day |
| _mall_uuid | Unclassified | www.rakuten.com | 13 months |
| CID | Unclassified | www.rakuten.com | Session |
| cookie_id | Unclassified | www.rakuten.com | 13 months |
| ESID | Unclassified | www.rakuten.com | Under a day |
| exp | Unclassified | www.rakuten.com | 12 months |
| FirstVisit | Unclassified | www.rakuten.com | Session |
| parked | Unclassified | rakuten.com | Session |
| register_info | Unclassified | www.rakuten.com | Session |
| route | Unclassified | www.rakuten.com | Session |
| rrnvw | Unclassified | www.rakuten.com | 30 days |
| sf-min | Unclassified | www.rakuten.com | Session |
| JSESSIONID | Functional | www.rakuten.com | Session |
The page also wrote 8 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.