What does taboola.com track?
Before any consent, taboola.com loaded 4 tracking companies and set 2 advertising or analytics cookies.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.taboola.com once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 2
- Third-party hosts
- 12
- Cookies in total
- 14
Consent banner
The page loaded consentmanager, a consent management platform. Everything below was recorded before anyone answered it. 4 tracking companies still loaded while it was unanswered.
Companies contacted before consent
2 of the 7 companies it contacted before consent were advertising companies.
- Microsoft Advertising7 requestsAdvertising
bat.bing.com, bat.bing.net
- Google Ads5 requestsAdvertising
pagead2.googlesyndication.com
- VWO6 requestsAnalytics
dev.visualwebsiteoptimizer.com
- Google Analytics4 requestsAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- claydar.com4 requestsUnclassified
api.claydar.com, static.claydar.com, cdn.claydar.com
- nagich.co.il4 requestsUnclassified
js.nagich.co.il
- Consentmanager7 requestsConsent banner
cdn.consentmanager.net, delivery.consentmanager.net, d.delivery.consentmanager.net
Cookies set before consent
The longest-lived tracking cookie it set was _vwo_ds, lasting about 30 days.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _vwo_ds | Analytics | taboola.com | 30 days |
| _vwo_sn | Analytics | taboola.com | Under a day |
| gtmIdnts | Unclassified | taboola.com | 6 months |
| siteCountry | Unclassified | www.taboola.com | 30 days |
| siteCountry | Unclassified | taboola.com | 30 days |
| siteCountryCode | Unclassified | www.taboola.com | 30 days |
| siteCountryCode | Unclassified | taboola.com | 30 days |
| siteState | Unclassified | www.taboola.com | 30 days |
| siteState | Unclassified | taboola.com | 30 days |
| __cmpcccu59721 | Functional | taboola.com | 14 days |
| _vis_opt_s | Functional | taboola.com | 3 months |
| _vis_opt_test_cookie | Functional | taboola.com | Session |
| _vwo_uuid | Functional | taboola.com | 12 months |
| _vwo_uuid_v2 | Functional | taboola.com | 12 months |
The page also wrote 3 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.