What does trulia.com track?
Before any consent, trulia.com loaded 4 tracking companies and set 4 advertising or analytics cookies.
That's more tracking companies than 70% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.trulia.com once and clicking nothing. How we scan
- Tracking companies
- 4
- Tracking cookies
- 4
- Third-party hosts
- 15
- Cookies in total
- 12
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
3 of the 11 companies it contacted before consent were analytics companies.
- Google Ads1 requestAdvertising
pagead2.googlesyndication.com
- Adobe8 requestsAnalytics
assets.adobedtm.com
- Scorecard Research (Comscore)3 requestsAnalytics
sb.scorecardresearch.com
- Branch2 requestsAnalytics
app.link, api2.branch.io
Other third parties (content delivery, consent, functional, unclassified)
- trulia-local.com13 requestsUnclassified
media-cdn.trulia-local.com
- zg-api.com1 requestUnclassified
js.zg-api.com
- DataGrail3 requestsConsent banner
api.consentjs.datagrail.io
- Sourcepoint3 requestsConsent banner
launchpad-wrapper.privacymanager.io, launchpad-beta.privacymanager.io, geo.privacymanager.io
- Google2 requestsFunctional
accounts.google.com
- HUMAN Security (PerimeterX)2 requestsFunctional
ift.px-cloud.net, collector-pxyo6yjwlb.px-cloud.net
- Apple1 requestFunctional
appleid.cdn-apple.com
Cookies set before consent
The longest-lived tracking cookie it set was s_fid, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _s | Analytics | app.link (third party) | 12 months |
| s_cc | Analytics | trulia.com | Session |
| s_fid | Analytics | trulia.com | 13 months |
| s_vi | Analytics | trulia.com | 13 months |
| _csrfSecret | Unclassified | trulia.com | Session |
| tabc | Unclassified | www.trulia.com | Session |
| tlftmusr | Unclassified | trulia.com | 13 months |
| trul_visitTimer | Unclassified | www.trulia.com | Session |
| XZGID | Unclassified | zg-api.com (third party) | 13 months |
| datagrail_consent_id | Necessary | www.trulia.com | 12 months |
| datagrail_consent_id_s | Necessary | trulia.com | 12 months |
| datagrail_consent_version_s | Necessary | trulia.com | 12 months |
The page also wrote 1 key to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.