What does ucsb.edu track?
Before any consent, ucsb.edu loaded 6 tracking companies and set 11 advertising or analytics cookies.
That's more tracking companies than 83% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.ucsb.edu once and clicking nothing. How we scan
- Tracking companies
- 6
- Tracking cookies
- 11
- Third-party hosts
- 20
- Cookies in total
- 16
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
3 of the 10 companies it contacted before consent were social media companies.
- Google Ads3 requestsAdvertising
googleads.g.doubleclick.net, static.doubleclick.net
- YouTube10 requestsSocial media
www.youtube.com, i.ytimg.com
- LinkedIn4 requestsSocial media
snap.licdn.com, px.ads.linkedin.com
- Meta3 requestsSocial media
connect.facebook.net, www.facebook.com
- Google Analytics6 requestsAnalytics
www.google-analytics.com, www.googletagmanager.com, region1.google-analytics.com
- Siteimprove2 requestsAnalytics
siteimproveanalytics.com, 8343.global.siteimproveanalytics.io
Other third parties (content delivery, consent, functional, unclassified)
- localist.com1 requestUnclassified
ucsb.enterprise.localist.com
- Google5 requestsFunctional
fonts.gstatic.com, fonts.googleapis.com, www.google.com, jnn-pa.googleapis.com
- Vimeo1 requestFunctional
player.vimeo.com
- Microsoft Azure4 requestsContent delivery
localist-images.azureedge.net
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __Secure-ROLLOUT_TOKEN | Advertising | youtube.com (third party) | 6 months |
| _fbp | Advertising | ucsb.edu | 3 months |
| bcookie | Advertising | linkedin.com (third party) | 12 months |
| lidc | Advertising | linkedin.com (third party) | 1 day |
| VISITOR_INFO1_LIVE | Advertising | youtube.com (third party) | 6 months |
| VISITOR_PRIVACY_METADATA | Advertising | youtube.com (third party) | 6 months |
| _ga | Analytics | ucsb.edu | 13 months |
| _ga_E0YR1WN7C7 | Analytics | ucsb.edu | 13 months |
| _gat_UA-45526986-2 | Analytics | ucsb.edu | Under a day |
| _gid | Analytics | ucsb.edu | 1 day |
| nmstat | Analytics | ucsb.edu | 13 months |
| __cf_bm | Functional | vimeo.com (third party) | Under a day |
| __cf_bm | Functional | linkedin.com (third party) | Under a day |
| __Secure-YNID | Functional | youtube.com (third party) | 6 months |
| li_gc | Functional | linkedin.com (third party) | 6 months |
| YSC | Functional | youtube.com (third party) | Session |
The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.