Permutive

Advertising

Permutive loaded on 29 sites in our October 2026 scan: 1% of the 2,450 most-visited sites we checked, before any visitor had given consent.

Category: Advertising. A company can do several jobs; this is its main role on the pages we saw.

Its cookies typically last about 3 months. On 93% of the sites where it loaded, a consent banner was already present but hadn't been answered yet. It's especially common on .it sites: 14% of them load it, versus 1% of all sites we scanned.

About Permutive

Permutive is a UK-based advertising-technology company that builds audience segments from a publisher's own first-party data rather than relying on third-party cookies.

Its api.permutive.com script typically processes page and behavioral data in the visitor's own browser to build an audience segment, storing an identifier in a cookie such as permutive-id.

Often loaded alongside

Sites that load Permutive most often also load Google Analytics (90%), Google Ads (83%), Google (79%), Amazon Advertising (59%), and Scorecard Research (Comscore) (48%).

Domains it loads from

cdn.permutive.app
api.permutive.com
api.permutive.app
cdn.permutive.com
c76babb4-dc97-48b8-9b12-80b8b7deba04.edge.permutive.app
d39f98ec-9259-4f8b-896d-7ab58be1f900.edge.permutive.app
d39f98ec-9259-4f8b-896d-7ab58be1f900.prmutv.co
4b91477e-f67b-4d81-86db-a9742bd41e9c.edge.permutive.app
4b91477e-f67b-4d81-86db-a9742bd41e9c.prmutv.co
5d79bce7-5d2b-427e-a6c4-b89b6c7bf048.edge.permutive.app
507b28fb-2ef1-4c34-8bda-ba32030bb199.edge.permutive.app
a564e303-c351-48a1-b5d1-38585e343734.edge.permutive.app
867f8423-d142-4fd1-ae8d-1a9bbbdf2358.edge.permutive.app
867f8423-d142-4fd1-ae8d-1a9bbbdf2358.prmutv.co
07652d0f-3e99-4279-ab32-950ddf1523f0.edge.permutive.app
07652d0f-3e99-4279-ab32-950ddf1523f0.prmutv.co
045b8894-d300-4d6e-9660-5d16b7c213f9.edge.permutive.app
b5674ca6-0067-467d-9928-f19c7de28057.edge.permutive.app
b5674ca6-0067-467d-9928-f19c7de28057.prmutv.co
b4d7f9ad-9746-4daa-b552-8205ef41f49d.edge.permutive.app
f3a06674-ebb9-4b9d-ba8f-0052018c0687.prmutv.co
f11e2267-cf15-47e6-b763-6fc3bf10a48c.edge.permutive.app
289d106c-df24-4cd9-a9fa-753e928c23ad.prmutv.co
fce2b75e-f11a-48ad-a60f-7e004eb1d340.edge.permutive.app
8512b548-2306-4976-a576-a880f2c35e4e.edge.permutive.app

Cookies

permutive-id8 sites
pxid8 sites

Sites that load Permutive

The highest-ranked 29 of 29 sites.

globo.com24 tracking companies
npr.org9 tracking companies
uol.com.br17 tracking companies
independent.co.uk10 tracking companies
apnews.com14 tracking companies
corriere.it12 tracking companies
elmundo.es20 tracking companies
infobae.com6 tracking companies
n-tv.de2 tracking companies
marca.com9 tracking companies

Show 19 more sites

lanacion.com.ar14 tracking companies
clarin.com13 tracking companies
gazzetta.it7 tracking companies
mundodeportivo.com13 tracking companies
cronista.com9 tracking companies
index.hr12 tracking companies
3bmeteo.com6 tracking companies
kooora.com13 tracking companies
libero.it4 tracking companies
aarp.org30 tracking companies
ctvnews.ca38 tracking companies
irishtimes.com3 tracking companies
foodnetwork.com3 tracking companies
ynet.co.il23 tracking companies
feverup.com5 tracking companies
stern.de3 tracking companies
globalnews.ca10 tracking companies
20minutos.es5 tracking companies
rtl.de3 tracking companies

Understanding this page

What the tracker categories mean
What "advertising," "analytics," "social," "consent" and the rest actually mean for a company or a cookie, and how CookieTosser decides which one applies.
First-party vs third-party cookies (and why "first-party" still tracks you)
What the distinction actually means technically, why browsers only block one of the two, and how CNAME cloaking, server-side tagging and cookies like _ga let sites keep tracking under their own domain.
How to block or limit trackers
Browser privacy settings, content blockers, Global Privacy Control and clearing cookies compared honestly — what each one actually stops, what it doesn't, and what it costs you in return.