What does asos.com track?
Before any consent, asos.com loaded 5 tracking companies and set 17 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.asos.com/? once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 17
- Third-party hosts
- 26
- Cookies in total
- 41
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 5 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 13 companies it contacted before consent were analytics companies.
- Google Ads2 requestsAdvertising
ade.googlesyndication.com
- New Relic16 requestsAnalytics
js-agent.newrelic.com, bam.nr-data.net
- Adobe9 requestsAnalytics
dpm.demdex.net, assets.adobedtm.com, cm.everesttech.net, asos.demdex.net
- Optimizely3 requestsAnalytics
cdn.optimizely.com, a19065870423.cdn.optimizely.com, logx.optimizely.com
- Google Analytics2 requestsAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- asos-media.com13 requestsUnclassified
content.asos-media.com
- asosservices.com4 requestsUnclassified
ci.asosservices.com, creativeassets.asosservices.com, resources.asosservices.com, assets.asosservices.com
- asosglobal.com2 requestsUnclassified
www.asosglobal.com
- OneTrust14 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Braze2 requestsFunctional
js.appboycdn.com, sdk.fra-02.braze.eu
- Google1 requestFunctional
www.google.com
- Akamai5 requestsContent delivery
02179911.akstat.io, s2.go-mpulse.net, c.go-mpulse.net
- Font Awesome2 requestsContent delivery
use.fontawesome.com
Cookies set before consent
The longest-lived tracking cookie it set was AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg | Advertising | asos.com | 13 months |
| AMCVS_C0137F6A52DEAFCC0A490D4C%40AdobeOrg | Advertising | asos.com | Session |
| demdex | Advertising | demdex.net (third party) | 6 months |
| dpm | Advertising | dpm.demdex.net (third party) | 6 months |
| everest_g_v2 | Advertising | everesttech.net (third party) | 12 months |
| s_ecid | Advertising | asos.com | 13 months |
| _cfb781b4-18c3-4d11-921a-f69e81571259$… | Analytics | a19065870423.cdn.optimizely.com (third party) | 6 months |
| _ga | Analytics | asos.com | 13 months |
| _ga_H5HS29D9X2 | Analytics | asos.com | 13 months |
| ab.storage.deviceId.fddbe151-aa25-46b0-8eb7-f6062d580c00 | Analytics | asos.com | 13 months |
| ab.storage.sessionId.fddbe151-aa25-46b0-8eb7-f6062d580c00 | Analytics | asos.com | 13 months |
| FPID | Analytics | asos.com | 13 months |
| FPLC | Analytics | asos.com | 1 day |
| mp_asos_mixpanel | Analytics | asos.com | 12 months |
| optimizelySession | Analytics | asos.com | 6 months |
| s_cc | Analytics | asos.com | Session |
| s_pers | Analytics | asos.com | 12 months |
| _gtm_session | Unclassified | asos.com | Session |
| _s_fpv | Unclassified | asos.com | Under a day |
| asos | Unclassified | www.asos.com | 12 months |
| asos_drmlp | Unclassified | www.asos.com | Session |
| asos-anon | Unclassified | my.asos.com | 12 months |
| asos-anon12 | Unclassified | asos.com | 12 months |
| asos-b-sdv629 | Unclassified | asos.com | Under a day |
| asos-ts121 | Unclassified | asos.com | Session |
| browseCountry | Unclassified | asos.com | 12 months |
| browseCurrency | Unclassified | www.asos.com | 12 months |
| browseLanguage | Unclassified | www.asos.com | 12 months |
| browseSizeSchema | Unclassified | www.asos.com | 12 months |
| featuresId | Unclassified | asos.com | 12 months |
| geocountry | Unclassified | asos.com | Session |
| keyStoreDataversion | Unclassified | asos.com | Under a day |
| siteChromeVersion | Unclassified | www.asos.com | Under a day |
| stc-welcome-message | Unclassified | www.asos.com | 12 months |
| storeCode | Unclassified | www.asos.com | 12 months |
| _abck | Functional | asos.com | 12 months |
| ak_bmsc | Functional | asos.com | Under a day |
| currency | Functional | www.asos.com | 12 months |
| OptanonConsent | Functional | asos.com | 12 months |
| RT | Functional | asos.com | 7 days |
| bm_sz | Necessary | asos.com | Under a day |
The page also wrote 42 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.