What does ifeng.com track?
Before any consent, ifeng.com loaded 5 tracking companies and set 11 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.ifeng.com once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 11
- Third-party hosts
- 42
- Cookies in total
- 31
Consent banner
The page loaded TrustArc, a consent management platform. Everything below was recorded before anyone answered it. 5 tracking companies still loaded while it was unanswered.
Companies contacted before consent
9 of the 16 companies it contacted before consent were unclassified.
- Google Ads73 requestsAdvertising
pagead2.googlesyndication.com, ep2.adtrafficquality.google, ep1.adtrafficquality.google, www.google.de
- AdMaster5 requestsAdvertising
tracenep-eu.admaster.cc, static.admaster.cc, imagesnep.admaster.cc, gtracenep.admaster.cc
- The Trade Desk3 requestsAdvertising
enduser.adsrvr.org, v.adsrvr.org
- Baidu Analytics178 requestsAnalytics
eclick.baidu.com, pos.baidu.com, wn.pos.baidu.com, hm.baidu.com
- Google Analytics5 requestsAnalytics
region1.analytics.google.com, www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- ifengimg.com297 requestsUnclassified
x0.ifengimg.com, d.ifengimg.com, x2.ifengimg.com, p0.ifengimg.com
- baidustatic.com113 requestsUnclassified
cpro.baidustatic.com
- bcebos.com56 requestsUnclassified
lupic.cdn.bcebos.com, render-server.cdn.bcebos.com
- mediav.com11 requestsUnclassified
show-g.mediav.com, static-ssl.mediav.com, static.mediav.com
- outin.cn8 requestsUnclassified
revive.outin.cn, static.outin.cn
- adxvip.com2 requestsUnclassified
cm.adxvip.com
- 360.cn2 requestsUnclassified
ssp.360.cn
- fastapi.net1 requestUnclassified
cm.fastapi.net
- djc888.cn1 requestUnclassified
dsp.djc888.cn
- TrustArc1 requestConsent banner
choices.trustarc.com
- Google33 requestsFunctional
fundingchoicesmessages.google.com, fonts.gstatic.com, fonts.googleapis.com, csi.gstatic.com
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| __mggpc__ | Advertising | googlesyndication.com (third party) | 12 months |
| BAIDUID_BFESS | Advertising | baidu.com (third party) | 12 months |
| OAGEO | Advertising | revive.outin.cn (third party) | Session |
| OAID | Advertising | revive.outin.cn (third party) | 12 months |
| _ga | Analytics | ifeng.com | 13 months |
| _ga_YV093FC757 | Analytics | ifeng.com | 13 months |
| FCCDCF | Analytics | ifeng.com | 13 months |
| Hm_lpvt_854ddd4a39be7c994420d51fb2e3ded7 | Analytics | ifeng.com | Session |
| Hm_lvt_854ddd4a39be7c994420d51fb2e3ded7 | Analytics | ifeng.com | 12 months |
| HMACCOUNT | Analytics | ifeng.com | Session |
| HMACCOUNT_BFESS | Analytics | hm.baidu.com (third party) | 13 months |
| adb_isBlock | Unclassified | www.ifeng.com | Session |
| ap_1-3527 | Unclassified | ax.ifeng.com | Under a day |
| ifengRotator_iis3 | Unclassified | www.ifeng.com | Session |
| ifengWindowCookieName_919 | Unclassified | www.ifeng.com | Under a day |
| iisdm | Unclassified | ax.ifeng.com | Under a day |
| iisuid | Unclassified | ax.ifeng.com | 12 months |
| isShopLiveDaySencond | Unclassified | www.ifeng.com | Under a day |
| prov | Unclassified | ifeng.com | 13 months |
| region_ip | Unclassified | ifeng.com | 13 months |
| region_ver | Unclassified | ifeng.com | 13 months |
| rtb_adeaz | Unclassified | ax.ifeng.com | 1 day |
| rtb_jt | Unclassified | ax.ifeng.com | 1 day |
| rtb_jthm_harmony | Unclassified | ax.ifeng.com | 1 day |
| rtb_qyfy | Unclassified | ax.ifeng.com | 1 day |
| userid | Unclassified | ifeng.com | 12 months |
| v1 | Unclassified | mediav.com (third party) | 13 months |
| weather_city | Unclassified | ifeng.com | 13 months |
| wxIsclose | Unclassified | www.ifeng.com | Session |
| city | Functional | ifeng.com | 13 months |
| __eoi | Necessary | ifeng.com | 6 months |
The page also wrote 21 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.