What does livemint.com track?
Before any consent, livemint.com loaded 20 tracking companies and set 15 advertising or analytics cookies.
That's more tracking companies than 98% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.livemint.com once and clicking nothing. How we scan
- Tracking companies
- 20
- Tracking cookies
- 15
- Third-party hosts
- 62
- Cookies in total
- 40
Consent banner
The page loaded Google Funding Choices, a consent management platform. Everything below was recorded before anyone answered it. 20 tracking companies still loaded while it was unanswered.
Companies contacted before consent
15 of the 32 companies it contacted before consent were advertising companies.
- Google Ads13 requestsAdvertising
www.googleadservices.com, securepubads.g.doubleclick.net, googleads.g.doubleclick.net, ad.doubleclick.net
- Magnite12 requestsAdvertising
fastlane.rubiconproject.com, link.rubiconproject.com
- RichAudience12 requestsAdvertising
shb.richaudience.com, sync.richaudience.com
- SmileWanted11 requestsAdvertising
prebid.smilewanted.com
- Amazon Advertising8 requestsAdvertising
web-banner.ads.aps.amazon-adsystem.com, c.amazon-adsystem.com, aax-eu.amazon-adsystem.com, config.aps.amazon-adsystem.com
- Taboola5 requestsAdvertising
display.bidder.taboola.com, trc.taboola.com
- Teads4 requestsAdvertising
a.teads.tv
- The Trade Desk4 requestsAdvertising
direct.adsrvr.org
- Index Exchange4 requestsAdvertising
htlb.casalemedia.com
- Kargo4 requestsAdvertising
krk2.kargo.com
- OpenX4 requestsAdvertising
rtb.openx.net
- Unruly4 requestsAdvertising
targeting.unrulymedia.com
- PubMatic4 requestsAdvertising
hbopenbid.pubmatic.com
- Epsilon (Conversant)1 requestAdvertising
secure.cdn.fastclick.net
- Lotame1 requestAdvertising
sync.crwdcntrl.net
- X (Twitter)5 requestsSocial media
t.co, analytics.twitter.com, static.ads-twitter.com
- Meta3 requestsSocial media
connect.facebook.net, www.facebook.com
- Chartbeat5 requestsAnalytics
static.chartbeat.com, ping.chartbeat.net, mab.chartbeat.com
- Google Analytics5 requestsAnalytics
www.googletagmanager.com, region1.analytics.google.com
- Scorecard Research (Comscore)3 requestsAnalytics
sb.scorecardresearch.com
Other third parties (content delivery, consent, functional, unclassified)
- tappx.com12 requestsUnclassified
zz43629hpr.pub.tappx.com
- ccgateway.net9 requestsUnclassified
script-api.ccgateway.net, pb-ing-02.ccgateway.net, carbon-cdn.ccgateway.net
- marphezis.com4 requestsUnclassified
rt.marphezis.com
- smartyads.com4 requestsUnclassified
n2.smartyads.com
- hindustantimes.com3 requestsUnclassified
www.hindustantimes.com, dap.hindustantimes.com, api.hindustantimes.com
- bidcliq.com3 requestsUnclassified
clients.bidcliq.com
- htmedia.in1 requestUnclassified
analytics.htmedia.in
- ck-ie.com1 requestUnclassified
as.ck-ie.com
- Google41 requestsFunctional
fonts.gstatic.com, fundingchoicesmessages.google.com, storage.googleapis.com, www.google.com
- MoEngage11 requestsFunctional
sdk-01.moengage.com, cdn.moengage.com
- ipify2 requestsFunctional
api64.ipify.org, api.ipify.org
- Amazon Web Services1 requestContent delivery
dv-c3e594c6d429469e90b54478358619c3.ecs.us-east-1.on.aws
Cookies set before consent
The longest-lived tracking cookie it set was guest_id, from X (Twitter), lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _fbp | Advertising | livemint.com | 3 months |
| _gcl_au | Advertising | livemint.com | 3 months |
| guest_id | Advertising | twitter.com (third party) | 13 months |
| guest_id_ads | Advertising | twitter.com (third party) | 13 months |
| guest_id_marketing | Advertising | twitter.com (third party) | 13 months |
| muc_ads | Advertising | t.co (third party) | 13 months |
| personalization_id | Advertising | twitter.com (third party) | 13 months |
| _cb | Analytics | livemint.com | 13 months |
| _cb_svref | Analytics | livemint.com | Under a day |
| _chartbeat2 | Analytics | livemint.com | 13 months |
| _ga | Analytics | livemint.com | 12 months |
| _ga_YJ7JJ91HSQ | Analytics | livemint.com | 12 months |
| _sp_id.9d0c | Analytics | www.livemint.com | 13 months |
| _sp_ses.9d0c | Analytics | www.livemint.com | Under a day |
| FCCDCF | Analytics | livemint.com | 13 months |
| _ht_fp | Unclassified | hindustantimes.com (third party) | 12 months |
| _ht_fp | Unclassified | livemint.com | 12 months |
| _scor_uid | Unclassified | livemint.com | 13 months |
| _twpid | Unclassified | livemint.com | 13 months |
| _twsid | Unclassified | livemint.com | 13 months |
| ccsid | Unclassified | ccgateway.net (third party) | Under a day |
| ccuid | Unclassified | ccgateway.net (third party) | 3 months |
| cdp_anonmoid | Unclassified | www.livemint.com | 12 months |
| cdpecho_city | Unclassified | livemint.com | 1 day |
| cdpecho_country | Unclassified | livemint.com | 1 day |
| e_i_w_1789220674_del | Unclassified | livemint.com | 1 day |
| e_s_w_1789220674_del | Unclassified | livemint.com | Under a day |
| isCdpApiCalled | Unclassified | livemint.com | 3 months |
| isCdpTargetSet | Unclassified | www.livemint.com | 1 day |
| lm-location | Unclassified | livemint.com | Session |
| Meta-Geo | Unclassified | livemint.com | Session |
| moe_c_s | Unclassified | livemint.com | 13 months |
| moe_s_n | Unclassified | livemint.com | 13 months |
| moe_u_d | Unclassified | livemint.com | 13 months |
| moe_uuid | Unclassified | livemint.com | 13 months |
| ppid | Unclassified | hindustantimes.com (third party) | 12 months |
| ppid | Unclassified | livemint.com | 12 months |
| __cf_bm | Functional | t.co (third party) | Under a day |
| __cf_bm | Functional | twitter.com (third party) | Under a day |
| g_state | Functional | www.livemint.com | 6 months |
The page also wrote 18 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.