What does nhtsa.gov track?
Before any consent, nhtsa.gov loaded 5 tracking companies and set 6 advertising or analytics cookies.
That's more tracking companies than 78% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.nhtsa.gov once and clicking nothing. How we scan
- Tracking companies
- 5
- Tracking cookies
- 6
- Third-party hosts
- 21
- Cookies in total
- 10
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
4 of the 11 companies it contacted before consent were functional companies.
- Amazon Advertising5 requestsAdvertising
c.amazon-adsystem.com, aax-eu.amazon-adsystem.com
- Google Ads3 requestsAdvertising
ad.doubleclick.net, stats.g.doubleclick.net, www.google.de
- Google Analytics11 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com, region1.analytics.google.com
- Digital Analytics Program (DAP)2 requestsAnalytics
dap.digitalgov.gov
- New Relic2 requestsAnalytics
js-agent.newrelic.com, bam.nr-data.net
Other third parties (content delivery, consent, functional, unclassified)
- ktxlytics.io1 requestUnclassified
trackit.ktxlytics.io
- LivePerson21 requestsFunctional
lpcdn.lpsnmedia.net, va.v.liveperson.net, accdn.lpsnmedia.net, va-s.c.liveperson.net
- US General Services Administration (cloud.gov)3 requestsFunctional
touchpoints.app.cloud.gov
- Sentry1 requestFunctional
o66680.ingest.sentry.io
- Google1 requestFunctional
www.google.com
- Amazon Web Services1 requestContent delivery
cg-1b082c1b-3db7-477f-9ca5-bd51a786b41e.s3-us-gov-west-1.amazonaws.com
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _gcl_au | Advertising | nhtsa.gov | 3 months |
| ad-id | Advertising | amazon-adsystem.com (third party) | 9 months |
| _ga | Analytics | nhtsa.gov | 13 months |
| _ga_7HKD9QFL00 | Analytics | nhtsa.gov | 13 months |
| _ga_CSLL4ZEK4L | Analytics | nhtsa.gov | 13 months |
| _ga_XBMX551X8B | Analytics | nhtsa.gov | 13 months |
| LPSID-10024689 | Unclassified | nhtsa.gov | Session |
| LPVID | Unclassified | nhtsa.gov | 12 months |
| ak_bmsc | Functional | www.nhtsa.gov | Under a day |
| JSESSIONID | Functional | nr-data.net (third party) | Session |
The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.