What does nsw.gov.au track?
Before any consent, nsw.gov.au loaded 7 tracking companies and set 14 advertising or analytics cookies.
That's more tracking companies than 86% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.nsw.gov.au once and clicking nothing. How we scan
- Tracking companies
- 7
- Tracking cookies
- 14
- Third-party hosts
- 26
- Cookies in total
- 21
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
4 of the 9 companies it contacted before consent were analytics companies.
- Google Ads3 requestsAdvertising
ad.doubleclick.net, www.google.de, stats.g.doubleclick.net
- LinkedIn4 requestsSocial media
snap.licdn.com, px.ads.linkedin.com
- Meta3 requestsSocial media
connect.facebook.net, www.facebook.com
- New Relic8 requestsAnalytics
bam.nr-data.net, js-agent.newrelic.com
- Microsoft Clarity6 requestsAnalytics
i.clarity.ms, www.clarity.ms, scripts.clarity.ms
- Adobe5 requestsAnalytics
dpm.demdex.net, assets.adobedtm.com, customerservice.demdex.net, cm.everesttech.net
- Google Analytics3 requestsAnalytics
www.googletagmanager.com, region1.analytics.google.com
Other third parties (content delivery, consent, functional, unclassified)
- Google18 requestsFunctional
fonts.googleapis.com, fonts.gstatic.com, www.gstatic.com, www.google.com
- Cloudflare3 requestsContent delivery
cdnjs.cloudflare.com
Cookies set before consent
The longest-lived tracking cookie it set was AMCV_C9C53F90634042680A495FAB%40AdobeOrg, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _fbp | Advertising | nsw.gov.au | 3 months |
| _gcl_au | Advertising | nsw.gov.au | 3 months |
| AMCV_C9C53F90634042680A495FAB%40AdobeOrg | Advertising | nsw.gov.au | 13 months |
| AMCVS_C9C53F90634042680A495FAB%40AdobeOrg | Advertising | nsw.gov.au | Session |
| bcookie | Advertising | linkedin.com (third party) | 12 months |
| demdex | Advertising | demdex.net (third party) | 6 months |
| dpm | Advertising | dpm.demdex.net (third party) | 6 months |
| everest_g_v2 | Advertising | everesttech.net (third party) | 12 months |
| FPAU | Advertising | nsw.gov.au | 3 months |
| lidc | Advertising | linkedin.com (third party) | 1 day |
| _ga | Analytics | nsw.gov.au | 13 months |
| _ga_NJV7DY7LLC | Analytics | nsw.gov.au | 13 months |
| FPID | Analytics | nsw.gov.au | 13 months |
| FPLC | Analytics | nsw.gov.au | 1 day |
| abTest | Unclassified | www.nsw.gov.au | 12 months |
| abTestInt | Unclassified | www.nsw.gov.au | 12 months |
| __cf_bm | Functional | onegov.nsw.gov.au | Under a day |
| __cf_bm | Functional | linkedin.com (third party) | Under a day |
| FPGSID | Functional | nsw.gov.au | Under a day |
| li_gc | Functional | linkedin.com (third party) | 6 months |
| SERVERID | Functional | onegov.nsw.gov.au | Session |
The page also wrote 4 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.