What does subito.it track?
Before any consent, subito.it loaded 3 tracking companies and set 4 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned. That's right in line with other .it sites we scanned: the typical one among 21 sites also loaded 3 tracking companies.
Scanned October 2, 2026 from Germany, loading www.subito.it once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 4
- Third-party hosts
- 7
- Cookies in total
- 9
Consent banner
The page loaded Didomi, a consent management platform. Everything below was recorded before anyone answered it. 3 tracking companies still loaded while it was unanswered.
Companies contacted before consent
2 of the 6 companies it contacted before consent were analytics companies.
- Google Ads4 requestsAdvertising
securepubads.g.doubleclick.net, pagead2.googlesyndication.com
- Google Analytics3 requestsAnalytics
www.googletagmanager.com
- AppsFlyer1 requestAnalytics
websdk.appsflyersdk.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _ga | Analytics | subito.it | 13 months |
| _ga_D72SGH4DYJ | Analytics | subito.it | 13 months |
| FPID | Analytics | subito.it | 13 months |
| FPLC | Analytics | subito.it | 1 day |
| _pulse2data | Unclassified | subito.it | 13 months |
| akacd_orodha | Unclassified | www.subito.it | 13 months |
| cis-jwe | Unclassified | subito.it | 12 months |
| kppid | Unclassified | subito.it | 7 months |
| didomi_dcs | Necessary | subito.it | 12 months |
The page also wrote 8 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.