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What does suumo.jp track?

Before any consent, suumo.jp loaded 11 tracking companies and set 6 advertising or analytics cookies.

That's more tracking companies than 94% of the 2,450 sites we scanned. Among the 21 other .jp sites we scanned, the typical one loaded 7 tracking companies — suumo.jp loaded more.

Scanned October 2, 2026 from Germany, loading suumo.jp once and clicking nothing. How we scan

Tracking companies
11
Tracking cookies
6
Third-party hosts
13
Cookies in total
19

Consent banner

No known consent management platform was detected on the page.

Companies contacted before consent

5 of the 13 companies it contacted before consent were advertising companies.

Other third parties (content delivery, consent, functional, unclassified)

  • r-ad.ne.jp

    tm.r-ad.ne.jp

    1 requestUnclassified
  • Google

    www.google.com

    1 requestFunctional

Cookies set before consent

The longest-lived tracking cookie it set was s_fid, from Adobe, lasting about 13 months.

CookiePurposeSet byLasts
_gcl_auAdvertisingsuumo.jp3 months
_vwo_dsAnalyticssuumo.jp30 days
_vwo_snAnalyticssuumo.jpUnder a day
s_fidAnalyticssuumo.jp13 months
s_persAnalyticssuumo.jp13 months
s_viAnalyticsrecruit.112.2o7.net (third party)13 months
GalileoCookieUnclassifiedsuumo.jp13 months
R2_F_P_1Unclassifiedsuumo.jp30 days
R2_F_S_1Unclassifiedsuumo.jpSession
r2abtestUnclassifiedsuumo.jp13 months
s_sessUnclassifiedsuumo.jpSession
stmt_brdmUnclassifiedsuumo.jp12 months
_vis_opt_sFunctionalsuumo.jp3 months
_vis_opt_test_cookieFunctionalsuumo.jpSession
_vwo_uuidFunctionalsuumo.jp12 months
_vwo_uuid_v2Functionalsuumo.jp12 months
AWSALBFunctionaladserv2.suumo.jp7 days
AWSALBCORSFunctionaladserv2.suumo.jp7 days
JSESSIONIDFunctionalsuumo.jpSession

The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

  • How to see which cookies and trackers a website loads

    A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.

  • What counts as valid cookie consent in the EU

    The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.

  • Consent management platforms explained

    What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.