What does billboard.com track?
Before any consent, billboard.com loaded 9 tracking companies and set 6 advertising or analytics cookies.
That's more tracking companies than 91% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.billboard.com once and clicking nothing. How we scan
- Tracking companies
- 9
- Tracking cookies
- 6
- Third-party hosts
- 41
- Cookies in total
- 19
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 9 tracking companies still loaded while it was unanswered.
Companies contacted before consent
5 of the 22 companies it contacted before consent were advertising companies.
- Connatix18 requestsAdvertising
cds.connatix.com, capi.connatix.com, pl.connatix.com, cd.connatix.com
- Penske Media (PMC)11 requestsAdvertising
ads.blogherads.com, iabusprivacy.pmc.com
- Google Ads2 requestsAdvertising
pagead2.googlesyndication.com, tpc.googlesyndication.com
- Amazon Advertising1 requestAdvertising
aax.amazon-adsystem.com
- Integral Ad Science1 requestAdvertising
dt.adsafeprotected.com
- Adobe21 requestsAnalytics
use.typekit.net
- Google Analytics6 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com, www.google-analytics.com
- Cxense (Piano)4 requestsAnalytics
cdn.cxense.com, id.cxense.com, comcluster.cxense.com
- Hotjar2 requestsAnalytics
static.hotjar.com, script.hotjar.com
Other third parties (content delivery, consent, functional, unclassified)
- hamsterspot.com3 requestsUnclassified
hamsterspot.com
- b2c.com2 requestsUnclassified
api.b2c.com, apix.b2c.com
- html-load.cc1 requestUnclassified
html-load.cc
- elements.video1 requestUnclassified
capi.elements.video
- merequartz.com1 requestUnclassified
merequartz.com
- OneTrust16 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Piano73 requestsFunctional
buy.tinypass.com, cdn.tinypass.com, c2.piano.io
- HUMAN Security (PerimeterX)4 requestsFunctional
collector-pxesglhdq6.px-cloud.net, client.px-cloud.net, ift.px-cloud.net
- WordPress.com2 requestsFunctional
stats.wp.com, pixel.wp.com
- Shopify1 requestFunctional
cdn.shopify.com
- Report URI1 requestFunctional
pmcuri.report-uri.com
- Cloudflare100 requestsContent delivery
cdnjs.cloudflare.com
- Amazon Web Services3 requestsContent delivery
pmc-pp-tou.s3.us-west-1.amazonaws.com, d1mkq4fbm7j30i.cloudfront.net, s3-us-west-2.amazonaws.com
Cookies set before consent
The longest-lived tracking cookie it set was _pcus, from Piano, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _pcus | Advertising | billboard.com | 13 months |
| cX_G | Advertising | billboard.com | 13 months |
| gckp | Advertising | cxense.com (third party) | 12 months |
| __pat | Analytics | billboard.com | 30 days |
| __pvi | Analytics | billboard.com | 1 day |
| cX_P | Analytics | billboard.com | 13 months |
| _awl | Unclassified | billboard.com | 13 months |
| __cf_bm | Functional | tinypass.com (third party) | Under a day |
| __cf_bm | Functional | piano.io (third party) | Under a day |
| __tbc | Functional | billboard.com | 13 months |
| _hjSession_2036991 | Functional | billboard.com | Under a day |
| _hjSessionUser_2036991 | Functional | billboard.com | 12 months |
| _pcid | Functional | billboard.com | 13 months |
| _pctx | Functional | billboard.com | 13 months |
| OptanonConsent | Functional | www.billboard.com | 12 months |
| usprivacy | Functional | www.billboard.com | 12 months |
| xbc | Functional | billboard.com | 13 months |
| _pxvid | Necessary | www.billboard.com | 12 months |
| pxcts | Necessary | www.billboard.com | Session |
The page also wrote 6 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.