What does ford.com track?
Before any consent, ford.com loaded 17 tracking companies and set 25 advertising or analytics cookies.
That's more tracking companies than 97% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.ford.com once and clicking nothing. How we scan
- Tracking companies
- 17
- Tracking cookies
- 25
- Third-party hosts
- 44
- Cookies in total
- 63
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 17 tracking companies still loaded while it was unanswered.
Companies contacted before consent
7 of the 23 companies it contacted before consent were advertising companies.
- Google Ads31 requestsAdvertising
googleads.g.doubleclick.net, 690327.fls.doubleclick.net, ad.doubleclick.net, cm.g.doubleclick.net
- Microsoft Advertising14 requestsAdvertising
bat.bing.com, bat.bing.net, c.bing.com
- The Trade Desk8 requestsAdvertising
insight.adsrvr.org, match.adsrvr.org, js.adsrvr.org
- TransUnion (Aggregate Knowledge)3 requestsAdvertising
fid.agkn.com, aa.agkn.com, d.agkn.com
- Amazon Advertising3 requestsAdvertising
s.amazon-adsystem.com
- Magnite1 requestAdvertising
sync.search.spotxchange.com
- Flashtalking (Mediaocean)1 requestAdvertising
servedby.flashtalking.com
- TikTok14 requestsSocial media
analytics.tiktok.com, analytics-ipv6.tiktokw.us
- Pinterest7 requestsSocial media
ct.pinterest.com
- Meta5 requestsSocial media
www.facebook.com
- Adobe39 requestsAnalytics
assets.adobedtm.com, dpm.demdex.net, pixel.everesttech.net, ford.demdex.net
- Dynatrace6 requestsAnalytics
bf87003hfh.bf.dynatrace.com
- Medallia4 requestsAnalytics
resources.digital-cloud-west.medallia.com, analytics-fe.digital-cloud-west.medallia.com
- Google Analytics4 requestsAnalytics
www.googletagmanager.com
- Salesforce2 requestsAnalytics
fordretail.us-5.evergage.com
- Oracle Eloqua1 requestAnalytics
cdn.evgnet.com
- Optimizely1 requestAnalytics
cdn.optimizely.com
Other third parties (content delivery, consent, functional, unclassified)
- everestjs.net3 requestsUnclassified
www.everestjs.net
- simpli.fi1 requestUnclassified
um.simpli.fi
- OneTrust12 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Google12 requestsFunctional
www.google.com, adservice.google.com
- Akamai2 requestsContent delivery
s.go-mpulse.net, c.go-mpulse.net
- Microsoft Azure1 requestContent delivery
creativesham.blob.core.windows.net
Cookies set before consent
The longest-lived tracking cookie it set was ad-privacy, from Amazon Advertising, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _gcl_au | Advertising | ford.com | 3 months |
| _pinterest_ct_ua | Advertising | ct.pinterest.com (third party) | 12 months |
| _ttp | Advertising | tiktok.com (third party) | 13 months |
| ab | Advertising | agkn.com (third party) | 12 months |
| ad-id | Advertising | amazon-adsystem.com (third party) | 9 months |
| ad-privacy | Advertising | amazon-adsystem.com (third party) | 13 months |
| AMCV_EFD95E09512D2A8E0A490D4D%40AdobeOrg | Advertising | ford.com | 13 months |
| AMCVS_EFD95E09512D2A8E0A490D4D%40AdobeOrg | Advertising | ford.com | Session |
| demdex | Advertising | demdex.net (third party) | 6 months |
| dextp | Advertising | demdex.net (third party) | 6 months |
| dpm | Advertising | dpm.demdex.net (third party) | 6 months |
| ev_sync_ax | Advertising | everesttech.net (third party) | 31 days |
| everest_g_v2 | Advertising | everesttech.net (third party) | 12 months |
| everest_session_v2 | Advertising | everesttech.net (third party) | Session |
| IDE | Advertising | doubleclick.net (third party) | 13 months |
| mbox | Advertising | ford.com | 13 months |
| MR | Advertising | c.bing.com (third party) | 7 days |
| MUID | Advertising | bing.com (third party) | 13 months |
| s_ecid | Advertising | ford.com | 13 months |
| u | Advertising | agkn.com (third party) | 12 months |
| _cs_mk_aa | Analytics | ford.com | Under a day |
| dtCookien9djd1rw | Analytics | ford.com | Session |
| dtPCn9djd1rw | Analytics | ford.com | Session |
| rxVisitorn9djd1rw | Analytics | ford.com | Session |
| s_cc | Analytics | ford.com | Session |
| _evga_31c8 | Unclassified | ford.com | 13 months |
| _sfid_fb3c | Unclassified | ford.com | 13 months |
| akacd_shop_ford_com_PR | Unclassified | shop.ford.com | Session |
| akacd_www_ford_com_PR | Unclassified | www.ford.com | Session |
| dtSan9djd1rw | Unclassified | ford.com | Session |
| fma_YmFuYW5h | Unclassified | ford.com | 1 day |
| FPI | Unclassified | ford.com | 7 days |
| FPS_DTM_RVV | Unclassified | ford.com | Under a day |
| fv_entpg | Unclassified | ford.com | 12 months |
| fv_v1_v10 | Unclassified | ford.com | 12 months |
| fv_v31_v40 | Unclassified | ford.com | 12 months |
| fv_v41_v50 | Unclassified | ford.com | 12 months |
| fv_v54 | Unclassified | ford.com | 12 months |
| gpv_update | Unclassified | ford.com | Under a day |
| gt_uid | Unclassified | ford.com | 12 months |
| lastcheck | Unclassified | ford.com | Under a day |
| loginStatus | Unclassified | www.ford.com | 7 days |
| pn | Unclassified | ford.com | Session |
| regions | Unclassified | ford.com | 2 months |
| rxvtn9djd1rw | Unclassified | ford.com | Session |
| s_p_s_prop8 | Unclassified | ford.com | Session |
| suid | Unclassified | simpli.fi (third party) | 12 months |
| userInfo | Unclassified | ford.com | Session |
| v_starting | Unclassified | ford.com | Under a day |
| visivale | Unclassified | ford.com | Session |
| visivalm | Unclassified | ford.com | Session |
| _abck | Functional | ford.com | 12 months |
| ak_bmsc | Functional | ford.com | Under a day |
| AKA_A2 | Functional | ford.com | Under a day |
| at_check | Functional | ford.com | Session |
| AWSALBTGCORS | Functional | fordretail.us-5.evergage.com (third party) | 7 days |
| bm_sv | Functional | ford.com | Under a day |
| OptanonConsent | Functional | ford.com | 12 months |
| RT | Functional | www.ford.com | 7 days |
| bm_lso | Necessary | www.ford.com | 30 days |
| bm_s | Necessary | ford.com | 31 days |
| bm_so | Necessary | ford.com | 1 day |
| bm_sz | Necessary | ford.com | Under a day |
The page also wrote 53 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.