What does gm.com track?
Before any consent, gm.com loaded 10 tracking companies and set 15 advertising or analytics cookies.
That's more tracking companies than 92% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.gm.com once and clicking nothing. How we scan
- Tracking companies
- 10
- Tracking cookies
- 15
- Third-party hosts
- 31
- Cookies in total
- 27
Consent banner
No known consent management platform was detected on the page.
Companies contacted before consent
5 of the 14 companies it contacted before consent were advertising companies.
- Google Ads7 requestsAdvertising
4211566.fls.doubleclick.net, ad.doubleclick.net
- Amazon Advertising5 requestsAdvertising
c.amazon-adsystem.com, aax-eu.amazon-adsystem.com
- Microsoft Advertising4 requestsAdvertising
bat.bing.com, bat.bing.net
- Yahoo3 requestsAdvertising
s.yimg.com, sp.analytics.yahoo.com
- TransUnion (Aggregate Knowledge)1 requestAdvertising
d.agkn.com
- LinkedIn4 requestsSocial media
snap.licdn.com, px.ads.linkedin.com
- Meta3 requestsSocial media
connect.facebook.net, www.facebook.com
- Reddit3 requestsSocial media
www.redditstatic.com, pixel-config.reddit.com, alb.reddit.com
- Adobe9 requestsAnalytics
assets.adobedtm.com, dpm.demdex.net, gmglobalcorporatefunctions.sc.omtrdc.net, cm.everesttech.net
- Google Analytics4 requestsAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
- decibelinsight.net3 requestsUnclassified
collection.decibelinsight.net, cdn.decibelinsight.net
- gm-cdn.com2 requestsUnclassified
video.avpn.gm-cdn.com
- Brightcove18 requestsFunctional
metrics.brightcove.com, manifest.prod.boltdns.net, edge.api.brightcove.com, players.brightcove.net
- Google5 requestsFunctional
www.google.com
Cookies set before consent
The longest-lived tracking cookie it set was AMCV_766E02BE532B24B60A490D4C%40AdobeOrg, from Adobe, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _fbp | Advertising | gm.com | 3 months |
| _gcl_au | Advertising | gm.com | 3 months |
| _rdt_uuid | Advertising | gm.com | 3 months |
| ab | Advertising | agkn.com (third party) | 12 months |
| ad-id | Advertising | amazon-adsystem.com (third party) | 9 months |
| AMCV_766E02BE532B24B60A490D4C%40AdobeOrg | Advertising | gm.com | 13 months |
| AMCVS_766E02BE532B24B60A490D4C%40AdobeOrg | Advertising | gm.com | Session |
| bcookie | Advertising | linkedin.com (third party) | 12 months |
| demdex | Advertising | demdex.net (third party) | 6 months |
| dpm | Advertising | dpm.demdex.net (third party) | 6 months |
| everest_g_v2 | Advertising | everesttech.net (third party) | 12 months |
| lidc | Advertising | linkedin.com (third party) | 1 day |
| u | Advertising | agkn.com (third party) | 12 months |
| s_cc | Analytics | gm.com | Session |
| s_nr | Analytics | gm.com | 2 months |
| da_intState | Unclassified | gm.com | Under a day |
| da_lid | Unclassified | decibelinsight.net (third party) | 12 months |
| da_lid | Unclassified | gm.com | 12 months |
| da_sid | Unclassified | decibelinsight.net (third party) | Under a day |
| da_sid | Unclassified | gm.com | Under a day |
| __cf_bm | Functional | linkedin.com (third party) | Under a day |
| _abck | Functional | gm.com | 12 months |
| ak_bmsc | Functional | gm.com | Under a day |
| bm_sv | Functional | gm.com | Under a day |
| li_gc | Functional | linkedin.com (third party) | 6 months |
| test_cookie | Functional | doubleclick.net (third party) | Under a day |
| bm_sz | Necessary | gm.com | Under a day |
The page also wrote 7 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.