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What does rochester.edu track?

Before any consent, rochester.edu loaded 11 tracking companies and set 15 advertising or analytics cookies.

That's more tracking companies than 94% of the 2,450 sites we scanned.

Scanned October 2, 2026 from Germany, loading www.rochester.edu once and clicking nothing. How we scan

Tracking companies
11
Tracking cookies
15
Third-party hosts
31
Cookies in total
26

Consent banner

No known consent management platform was detected on the page.

Companies contacted before consent

5 of the 16 companies it contacted before consent were social media companies.

  • The Trade Desk

    insight.adsrvr.org, js.adsrvr.org, match.adsrvr.org

    13 requestsAdvertising
  • Yahoo

    s.yimg.com, sp.analytics.yahoo.com

    3 requestsAdvertising
  • Google Ads

    ad.doubleclick.net, www.google.de, stats.g.doubleclick.net

    3 requestsAdvertising
  • Spotify Ads

    pixel.byspotify.com

    1 requestAdvertising
  • Meta

    connect.facebook.net, www.facebook.com

    7 requestsSocial media
  • TikTok

    analytics.tiktok.com, analytics-ipv6.tiktokw.us

    7 requestsSocial media
  • LinkedIn

    px.ads.linkedin.com, snap.licdn.com

    5 requestsSocial media
  • Snap

    tr.snapchat.com, sc-static.net

    4 requestsSocial media
  • Reddit

    www.redditstatic.com, alb.reddit.com

    2 requestsSocial media
  • Adobe

    use.typekit.net, p.typekit.net

    11 requestsAnalytics
  • Google Analytics

    www.googletagmanager.com, region1.google-analytics.com, region1.analytics.google.com

    6 requestsAnalytics

Other third parties (content delivery, consent, functional, unclassified)

  • openai.com

    bzrcdn.openai.com, bzr.openai.com

    4 requestsUnclassified
  • adentifi.com

    px.adentifi.com

    1 requestUnclassified
  • Google

    www.google.com

    3 requestsFunctional
  • Spotify

    pixels.spotify.com

    2 requestsFunctional
  • Font Awesome

    ka-p.fontawesome.com, kit.fontawesome.com

    23 requestsContent delivery

Cookies set before consent

The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.

CookiePurposeSet byLasts
_fbpAdvertisingrochester.edu3 months
_gcl_auAdvertisingrochester.edu3 months
_rdt_uuidAdvertisingrochester.edu3 months
_scidAdvertisingrochester.edu13 months
_scid_rAdvertisingrochester.edu13 months
_tt_enable_cookieAdvertisingrochester.edu13 months
_ttpAdvertisingtiktok.com (third party)13 months
_ttpAdvertisingrochester.edu13 months
bcookieAdvertisinglinkedin.com (third party)12 months
lidcAdvertisinglinkedin.com (third party)1 day
ttcsidAdvertisingrochester.edu13 months
ttcsid_DAG1CERC77UES974P3UGAdvertisingrochester.edu13 months
_gaAnalyticsrochester.edu13 months
_ga_HV00NPNX1NAnalyticsrochester.edu13 months
_ga_NLJHQXH6R7Analyticsrochester.edu13 months
__obrefUnclassifiedrochester.edu12 months
__spdtUnclassifiedwww.rochester.edu12 months
__cf_bmFunctionalbzrcdn.openai.com (third party)Under a day
__cf_bmFunctionallinkedin.com (third party)Under a day
__cf_bmFunctionalbzr.openai.com (third party)Under a day
_cfuvidFunctionalbzrcdn.openai.com (third party)Session
_cfuvidFunctionalbzr.openai.com (third party)Session
BIGipServer~DMZ~prod_www_dmz_www.rochester.edu_81_poolFunctionalrochester.eduSession
BIGipServer~DMZ~prod_www_dmz_www.rochester.edu_81_poolFunctionalwww.rochester.eduSession
li_gcFunctionallinkedin.com (third party)6 months
X-ABFunctionalsc-static.net (third party)1 day

The page also wrote 5 keys to local storage, which works like a cookie but isn't sent with requests.

Understanding this page

  • How to see which cookies and trackers a website loads

    A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.

  • What counts as valid cookie consent in the EU

    The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.

  • Consent management platforms explained

    What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.