What does technologyreview.com track?
Before any consent, technologyreview.com loaded 6 tracking companies and set 14 advertising or analytics cookies.
That's more tracking companies than 83% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.technologyreview.com once and clicking nothing. How we scan
- Tracking companies
- 6
- Tracking cookies
- 14
- Third-party hosts
- 31
- Cookies in total
- 35
Consent banner
The page loaded OneTrust, a consent management platform. Everything below was recorded before anyone answered it. 6 tracking companies still loaded while it was unanswered.
Companies contacted before consent
4 of the 14 companies it contacted before consent were analytics companies.
- Google Ads10 requestsAdvertising
securepubads.g.doubleclick.net, www.googleadservices.com, pagead2.googlesyndication.com, ad.doubleclick.net
- Reddit16 requestsSocial media
alb.reddit.com, www.redditstatic.com, pixel-config.reddit.com
- Google Analytics6 requestsAnalytics
www.googletagmanager.com, region1.analytics.google.com
- Cxense (Piano)4 requestsAnalytics
cdn.cxense.com, id.cxense.com, comcluster.cxense.com
- Hotjar2 requestsAnalytics
static.hotjar.com, script.hotjar.com
- Marfeel1 requestAnalytics
sdk.mrf.io
Other third parties (content delivery, consent, functional, unclassified)
- newsroom.bi5 requestsUnclassified
events.newsroom.bi, icu.newsroom.bi
- ml314.com2 requestsUnclassified
ml314.com
- flowcode.com2 requestsUnclassified
conversions.flowcode.com
- OneTrust9 requestsConsent banner
cdn.cookielaw.org, geolocation.onetrust.com
- Google12 requestsFunctional
fundingchoicesmessages.google.com, fonts.gstatic.com, www.google.com, fonts.googleapis.com
- Cloudflare41 requestsContent delivery
cdnjs.cloudflare.com
- jsDelivr2 requestsContent delivery
cdn.jsdelivr.net
- Amazon Web Services1 requestContent delivery
s3.amazonaws.com
Cookies set before consent
The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _gcl_au | Advertising | technologyreview.com | 3 months |
| _pcus | Advertising | technologyreview.com | 13 months |
| _rdt_uuid | Advertising | technologyreview.com | 3 months |
| cX_G | Advertising | technologyreview.com | 13 months |
| gckp | Advertising | cxense.com (third party) | 12 months |
| __pat | Analytics | technologyreview.com | 30 days |
| __pvi | Analytics | technologyreview.com | 1 day |
| _ga | Analytics | technologyreview.com | 13 months |
| _ga_CV8ZC5Z6LR | Analytics | technologyreview.com | 13 months |
| _sp_id.b116 | Analytics | www.technologyreview.com | 13 months |
| _sp_ses.b116 | Analytics | www.technologyreview.com | Under a day |
| compass_uid | Analytics | technologyreview.com | 6 months |
| cX_P | Analytics | technologyreview.com | 13 months |
| FCCDCF | Analytics | technologyreview.com | 13 months |
| ___nrbi | Unclassified | technologyreview.com | 6 months |
| ___nrbic | Unclassified | technologyreview.com | 6 months |
| 11604_lv | Unclassified | newsroom.bi (third party) | 30 days |
| 11604_s | Unclassified | newsroom.bi (third party) | Session |
| 11604_u | Unclassified | newsroom.bi (third party) | 6 months |
| 11604_ut | Unclassified | newsroom.bi (third party) | 30 days |
| ch_sid | Unclassified | technologyreview.com | Under a day |
| __cf_bm | Functional | cdn-piano.technologyreview.com | Under a day |
| __cf_bm | Functional | flowcode.com (third party) | Under a day |
| __cf_bm | Functional | c2-piano.technologyreview.com | Under a day |
| __cf_bm | Functional | vx-piano.technologyreview.com | Under a day |
| __tbc | Functional | technologyreview.com | 13 months |
| _hjSession_531874 | Functional | technologyreview.com | Under a day |
| _hjSessionUser_531874 | Functional | technologyreview.com | 12 months |
| _pcid | Functional | technologyreview.com | 13 months |
| _pctx | Functional | technologyreview.com | 13 months |
| LANG | Functional | technologyreview.com | 30 days |
| LANG | Functional | www.technologyreview.com | Session |
| LANG_CHANGED | Functional | www.technologyreview.com | Session |
| OptanonConsent | Functional | technologyreview.com | 12 months |
| xbc | Functional | technologyreview.com | 13 months |
The page also wrote 13 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.