What does umass.edu track?

Before any consent, umass.edu loaded 13 tracking companies and set 19 advertising or analytics cookies.

That's more tracking companies than 95% of the 2,450 sites we scanned.

Scanned October 2, 2026 from Germany, loading www.umass.edu once and clicking nothing. How we scan

Consent banner

No known consent management platform was detected on the page.

8 of the 24 companies it contacted before consent were unclassified.

Google Ads
googleads.g.doubleclick.net, static.doubleclick.net, 12265960.fls.doubleclick.net, ad.doubleclick.net
21 requestsAdvertising
The Trade Desk
insight.adsrvr.org, js.adsrvr.org, match.adsrvr.org
10 requestsAdvertising
Button
bttrack.com, cdn.bttrack.com
8 requestsAdvertising
Amazon Advertising
c.amazon-adsystem.com, aax-eu.amazon-adsystem.com
5 requestsAdvertising
Yahoo
s.yimg.com, sp.analytics.yahoo.com
3 requestsAdvertising
Spotify Ads
pixel.byspotify.com
1 requestAdvertising
YouTube
www.youtube.com, i.ytimg.com
47 requestsSocial media
TikTok
analytics.tiktok.com, analytics-ipv6.tiktokw.us
8 requestsSocial media
Snap
tr.snapchat.com, sc-static.net, tr6.snapchat.com
6 requestsSocial media
LinkedIn
snap.licdn.com, px.ads.linkedin.com
4 requestsSocial media
Meta
connect.facebook.net, www.facebook.com
3 requestsSocial media
Google Analytics
www.googletagmanager.com, region1.analytics.google.com
5 requestsAnalytics
Siteimprove
siteimproveanalytics.com, 10885.global.siteimproveanalytics.io
2 requestsAnalytics

trkn.us
trkn.us
2 requestsUnclassified
acuityplatform.com
origin.acuityplatform.com, e.acuityplatform.com
2 requestsUnclassified
sproutvideo.com
api-files.sproutvideo.com
1 requestUnclassified
tvscipixel.com
assets.tvscipixel.com
1 requestUnclassified
dstillery.com
action.dstillery.com
1 requestUnclassified
rtactivate.com
udxsva.rtactivate.com
1 requestUnclassified
tvspix.com
tvspix.com
1 requestUnclassified
media6degrees.com
action.media6degrees.com
1 requestUnclassified
Google
fonts.gstatic.com, www.google.com, jnn-pa.googleapis.com, adservice.google.com
19 requestsFunctional
Spotify
pixels.spotify.com
2 requestsFunctional
Google Cloud
mpc2-prod-23-is5qnl632q-ue.a.run.app
1 requestContent delivery

The longest-lived tracking cookie it set was _ga, from Google Analytics, lasting about 13 months.

Cookie	Purpose	Set by	Lasts
__Secure-ROLLOUT_TOKEN	Advertising	youtube.com (third party)	6 months
_fbp	Advertising	umass.edu	3 months
_gcl_au	Advertising	umass.edu	3 months
_scid	Advertising	umass.edu	13 months
_scid_r	Advertising	umass.edu	13 months
_tt_enable_cookie	Advertising	umass.edu	13 months
_ttp	Advertising	tiktok.com (third party)	13 months
_ttp	Advertising	umass.edu	13 months
ad-id	Advertising	amazon-adsystem.com (third party)	9 months
auid	Advertising	acuityplatform.com (third party)	12 months
barometric[cuid]	Advertising	trkn.us (third party)	12 months
bcookie	Advertising	linkedin.com (third party)	12 months
lidc	Advertising	linkedin.com (third party)	1 day
ttcsid	Advertising	umass.edu	13 months
ttcsid_CBV8M9JC77U2GLNDM2O0	Advertising	umass.edu	13 months
VISITOR_INFO1_LIVE	Advertising	youtube.com (third party)	6 months
VISITOR_PRIVACY_METADATA	Advertising	youtube.com (third party)	6 months
_ga	Analytics	umass.edu	13 months
_ga_21RLS0L7EB	Analytics	umass.edu	13 months
_hash	Unclassified	yes.umass.edu	13 months
_hashV	Unclassified	yes.umass.edu	13 months
_node	Unclassified	yes.umass.edu	Session
__cf_bm	Functional	umass.edu	Under a day
__cf_bm	Functional	linkedin.com (third party)	Under a day
__Secure-YNID	Functional	youtube.com (third party)	6 months
li_gc	Functional	linkedin.com (third party)	6 months
test_cookie	Functional	doubleclick.net (third party)	Under a day
X-AB	Functional	sc-static.net (third party)	1 day
YSC	Functional	youtube.com (third party)	Session

The page also wrote 5 keys to local storage, which works like a cookie but isn't sent with requests.

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